INDEX
for the
"The Insiders Secrets To Marketing Your Business on the Internet"

A

Advertising
     -with Ezine classified ads, 7-7
     -tracking, 24-1

AOL
     -three ways to promote with, 11-3
     -tips for advertising on, 11-7
     -using to test your classified ads, 11-3

Approaches, (two main) to making money on your website, 1-8

Associate Programs
     -as a back-end product, 22-27
     -bulk email and associate programs, 22-16
     -causes of low referral checks, 22-23 ~ 22-26
     -eight keys to making your program successful, 23-21
     -how they make money for your own product, 23-2
     -how to become a successful associate, 22-17
     -how to get associates to join your program, 23-4, 23-16
     -how to keep track of your associates, 23-10 ~ 23-16
     -how to set up your own program, 23-8
     -how tracking software works, 23-28
     -Internet Marketing Center®'s program, 22-27
     -joining, 22-1
     -"rules" for joining, 22-9 ~ 22-16
     -starting your own, 23-1
     -what to look for, 22-4
     -where to find a list of, 22-8

AssocTRAC Software, 23-15

Autochannel - (website), 1-9

Automatic Redirect Web Pages, 16-24

Automation, 2-20, 2-26

Autoresponders
     -considerations for autoresponder service, 6-1 ~ 6-4
     -examples for using, 6-5, 6-11, 6-12, 6-17, 6-28
     -getting free autoresponders, 6-30
     -using as a sales tool, 6-25
     -using to lighten your workload, 6-26

B

Backend
     -importance of, 19-1
     -in relation to lifetime customers, 4-27

Banners
     -alternate text tags for, 4-3
     -average placement costs, 1-10
     -banner brokers, 1-10, 4-20
     -recommended banner broker, 4-22
     -banner exchange programs, 4-2
     -examples of, 4-5, 4-25
     -contacting websites where you wish to place your banner, 4-11
     -finding out where to place your banners, 4-9
     -key elements to a successful banner, 4-1
     -pay-per-click banner campaigns, 4-22
     -pay-per-impression banner campaigns, 4-17
     -pay-per-visitor banner campaigns, 4-19
     -rates for banner placement, 4-13
     -pay-per-impression rates, 4-17

BBS (Bulletin Board Systems), 10-8 ~ 10-10

Bulk Email
     -Examples of, 7-35 ~ 7-41
     -for MLM programs, 7-8
     -in comparison to spam, 7-1
     -increase response with subject line, 7-34
     -risk categories of, 7-5
     -sending, 7-12
     -with standard email program, 7-12 ~ 13
     -targeting email, 7-23, 7-45
     -targeted & opt-in lists, 7-6
     -testing your sales letter, 7-10
     -two major ways to do bulk email, 7-32
     -using alternate email account, 7-28 ~ 7-29
     -using Mailloop, 7-15 ~ 7-19

C

Canned Messages, 5-11
     -examples of, 5-13 ~ 5-41
     -how to set up using Eudora, 5-48

Catch and Point Web Pages, 16-23

Classified Ads
     -How to design and word, 10-4 ~ 10
     -in newsletters, 10-2
     -submission software for, 10-9
     -using AOL to test, 11-1
     -where to place them, 10-1

Common Questions, 25-1

Competition
     -analyzing, 16-10
     -how to find out who is, 14-4
     -keeping track of, 14-1
     -where to go to track, 14-2, 14-4

Computer Consultant and Web Designer Tips, 17-13 ~ 17-17

Computer Tips, 17-17

Copy
     -asking for the order, 3-16
     -writing, 3-16 ~ 3-21

Customer Service, 3-21 ~ 3-22, 5-52 ~ 5-53
     -what to do and when to do it, 19-15 ~ 19-18

D

Domain Name, 2-50

E

Electronic Signature, 5-1
     -examples of, 5-2 ~ 5-4

Email
     -bombs and flames, 7-21 ~ 7-22
     -formatting basics, 7-20
     -formatting character length, 5-6
     -personalizing, 17-8
     -using "hot-links", 7-20 ~ 7-21
     -using "sig" files, 5-5

Email Address
     -getting a permanent address, 5-50
     -capturing email addresses on your web page, 6-25

Email Accounts
     -where to get free email accounts, 7-29 ~ 7-30
     -using temporary accounts for bulk email, 7-29 ~ 7-32

Email Lists
     -where they are found, 7-46 ~ 7-49

Eudora 5-7
     -using "canned" messages, 5-11

Exclusive Independent Representative Agreement, 21-14 ~ 21-23

Ezine classified ads, 7-7

F

Features vs. Benefits, 3-3
     -using in your copy, 3-16

Frames, 16-30

Free Information & Articles, 9-1 ~ 9-3
     -how to write an informative article, 9-5
     -where to post free articles, 9-3

Fulfillment Company Recommendation, 17-5

G

Guarantees
     -using in your copy, 3-17 ~ 3-18

H

Headlines, 3-19

Hot-Links in an email, 7-20 ~ 7-21

HTML
     -editor programs, 2-17
     -learning, 2-16 ~ 2-19

HyperText Links to and from competitor's sites, 14-6

I

Information Product
     -techniques for creating, 20-7 ~ 20-10

Internet Help Tips, 17-11 ~ 17-13

J

JavaScript Redirects, 16-24

Joint Venturing, 21-1
     -insuring you get paid in a joint venture deal, 21-4
     -sample contract, 21-6 ~ 21-13

K

Keywords
     -"buying" keywords, 16-9
     -determining which ones are used the most, 16-9
     -hiding keywords in the comment code, 16-21
     -keyword stuffing, 16-18
     -picking, 16-7
     -the top ten used in search engines, 16-13
     -using in titles, 16-11
     -using in web page design, 16-16

M

Mailloop, 2-67
     -as a web form processor, 5-44
     -how mailloop processes newsletters, 8-8 ~ 8-12
     -list of functions, 7-15
     -using for bulk emailing, 7-16 ~ 7-19
     -using for newsgroup postings, 12-16
     -using for newsletters, 8-4
     -using to personalize emails, 5-46
     -using to track competition, 14-5

Marketing Campaign
     -what it takes ($) to start an internet campaign, 1-13
     -what order to plan your campaign, 1-14

Meta Tags
     -Using, 16-14 ~ 16-16

MLM
     -emailing for, 7-8
     -the truth about online MLM, 20-2

Motivational Words, 3-4

N

Newsgroups
     -finding the right ones for your postings, 12-15
     -posting frequency, 12-12
     -seven ways to promote on newsgroups, 12-2 ~ 12-10
     -tricks to posting, 12-14
     -using to test ads, 12-1

Newsletters
     -components of, 8-15
     -getting subscribers, 8-16 ~ 8-20
     -how to run a newsletter, 8-3 ~ 8-4
     -making money with newsletter sponsors, 8-13
     -two types, 8-1

Niche Markets
     -as a key to successful product or service, 1-7
     -in relation to targeting, 3-10

O

Online malls, 2-47

Opt-in bulk email lists, 7-6

Ordering
     -accepting credit cards, 2-35
     -payment types to avoid, 2-34
     -processes and payment types to offer, 2-21 ~ 2-39
     -the perfect system, 2-28

P

Pay-Per-Click Brokers, 22-8

Press Releases, 13-1

Product Ideas, 20-10 ~ 20-17

Pricing, 2-43
     -pricing points, 2-45

Products
     -the hottest products, 20-3

Products vs. Services, 1-11, 20-1 ~ 20-2
     -making yours unique, 1-21

R

Reciprocal Links, 2-64 ~ 2-68

"Relationship Sales", 19-20 ~ 19-22

Repeat Sales, 19-18 ~ 19-19

Retail Store Tips to Promote Your Online Presence, 17-19

S

Sales Letters
     -example of bulk email sales letter, 7-11
     -features vs. benefits, 3-3
     -general tips, 3-1
     -keys to successful bulk email sales letter, 7-33
     -transferring ownership, 3-5
     -in a website, 3-6
     -testing your sales letter with bulk email, 7-10

Search Engines
     -choosing categories for submission, 16-27
     -different ways to submit your site, 16-40 ~ 16-45
     -how to get superior positioning, 16-6
     -how they index and rank your site, 16-32 ~ 16-38
     -monitoring your ranking, 16-39
     -obtaining multiple listings, 16-28
     -;picking keywords, 16-7
     -submission tricks, 16-27 ~ 16-30
     -the three main types, 16-1
     -the top 8, 16-4
     -what not to do, 16-30

Selling Via Online Services, 11-6

Small Business Administration, 17-6

Spam
     -legality of, 7-62
     -what it is, 7-2
     -what spammers do, 7-25 ~ 7-28
     -"stealth" spamming, 7-57
     -tricks that spammers use, 7-41 ~ 7-45, 7-58

Statistics on Internet Demographics, 18-1

Submission Tricks for Search Engines, 16-27 ~ 16-30

Survey
     -examples of, 3-12, 5-39 ~ 5-40
     -using to identify your target market, 3-11

T

Targeting, 3-9
     -email targeting, 7-23, 7-33
     -importance of targeting bulk email, 7-45
     -Testimonials, 17-8
     -using for your associate program, 22-21

Testing
     -importance of, 1-16
     -testing your offer, 3-8

Titles
     -for your information product, 20-5

Tracking Sales, 2-56

U

UCE vs. "Sales Process", 7-23

Unsolicited Commercial Email (UCE), 7-3

Upsell, 19-5 ~ 19-14

W

Web page Titles
     -optimizing web page titles, 16-13
     -using keywords in titles, 16-11

WebPosition Software, 16-39, 16-54

Website Design, 2-6 ~ 2-16
     -design and navigation, 2-40
     -linking all pages, 16-22
     -mistakes to avoid, 2-62
     -recommendation for website design company, 16-46
     -sales letters in your website, 3-6
     -using frames, 16-30
     -using keywords in web page design, 16-16

Website Hosting, 2-1 ~ 2-6

Who is Buying on the Internet, 18-1 ~ 18-3

Corey Rudl gets over 1.8 million visitors to his websites monthly, does 6.6 million dollars in sales online each year (yes, that is $6,600,000), and personally makes hundreds of thousands of dollars from his online businesses... all from his one small office. So listen to what he has to say as he knows what he is talking about when it comes to starting and promoting a business on the Internet. Visit his site at The Internet Marketing Center® where he reveals all his unconventional tips, tricks and techniques with examples so you can learn the most efficient and fastest ways to make money on the Internet.