To advertise your Desktop Reader to your potential contacts, you'll need to start by creating an offer -- a compelling reason why they will benefit from receiving your messages. When you place this offer on a web site or in an e-mail to your potential contacts, they can simply click a link you send them to download the Desktop Reader and start receiving your messages in minutes.
Of course, you can use offline methods such as magazine ads and direct mail to distribute your offer as well; if you do this, you can simply publish the URL (e.g., www.MySite.com/desktop) that readers will have to type into their Internet browser to find your offer online.
In the next section, you'll learn how to go about creating the link that your contacts will click to download the Desktop Reader. Before you offer them a link, however, it is essential that you create a unique offer to go with it. The following tips will help you get started creating an offer; for more detailed instructions and advanced strategies, read the eBook that was included with your purchase of Desktop Marketer, entitled How to Attract 1,000s of New Contacts with Desktop Marketer.
Protect your contacts' privacy
Format your offer for the Web or e-mail
When you begin creating your offer, try to start with a benefit in mind. Remember, people are most likely to take an action when they see that it will benefit them in some way.
One of the most powerful benefits you can offer with Desktop Marketer is reliable, instant, free access to valuable information. If you have access to industry news, tips, product reviews, or something similar, then you have a great benefit to tell your potential contacts about. Include a link to your web site in each message you send -- that way, after you get your contacts interested, they'll be able to click through to your site to see what else you have to offer. Use this strategy wisely and you'll be able to drive qualified buyers to your site whenever you want, at the touch of a button.
If you want to convert 10% (or more!) of your visitors into contacts
who have installed your Desktop Reader, you'll need to get serious about
writing a really great subscription offer. Here's an example of an offer
that is NOT going to cut it:
What, exactly, is the reader downloading? Why should they download it? How often will they get information from you? Who is it coming from? Without answers to at least a couple of these questions, there's no way people are going to sign up.
Here's an example of an offer that's guaranteed to get a great response:
Remember to answer the question "What's in it for me?" and you'll be on the right track.
Many online offers are worded like this:
Download our
Desktop Reader and receive
new tips every week that are guaranteed
to help you save thousands on your car
every year!
The problem with an offer like this is that it emphasizes the benefit
of your Desktop Reader, but doesn't tell visitors what you want them to
do! You want to make things as simple as possible for your visitors, and
this includes telling them EXACTLY what action you want them to take.
Here is the same subscription offer reworded to include a "call to
action":
As you can see, a call to action is text that tells your visitors EXACTLY
what you want them to do. Leave nothing to chance.
Whenever you ask people to download and install software on their computers, you must explain exactly what they are going to be downloading and installing.
Remind your visitors that the Desktop Reader is totally secure and private, and that you are not "bundling" any other software or applications with the download. You may also want to mention that you will NEVER give another site access to their Desktop Reader.
After you decide on the content of your offer, you will need to write it in a format that you can distribute to your potential contacts.
For most marketers, this will involve creating an HTML-formatted message that you can add to your web site or e-mail promotions and newsletters. Use your regular HTML editing software, such as Macromedia Dreamweaver or Microsoft FrontPage, to create the message. Add graphics and formatting if you wish, but remember to keep the emphasis on the value your Desktop Reader will have for your contacts.
And of course, you can also create an offer to be published in newspapers, magazines, brochures, company materials, or anywhere else you wish. To create your offer, you'll need to start by copying the link contacts will use to download your Desktop Reader.
Next topic: Copy your download link
(Lite version)
Copy
your download link (Pro version)