|
Desktop Marketer:
Frequently Asked Questions
General
Questions:
- What
is Desktop Marketer?
- How
does Desktop Marketer work?
- I've
read about this technology before, and know it usually costs thousands
of dollars. Why is Desktop Marketer so affordable?
- I
already have a successful e-mail marketing program. Why would
I want Desktop Marketer?
- How
can I use Desktop Marketer to market my business?
- How
will I persuade my customers to download the Desktop Reader?
- Won't
my customers be angry that I'm sending messages to their computers?
- Do
I need a website to use Desktop Marketer?
- Should
I start using Desktop Marketer instead of e-mail?
- Can
my messages be blocked by spam filters or ISPs?
- Can
my competitors send messages through my Reader?
- Do
I have to pay an additional charge for each Reader I distribute,
or for each message I send?
Features:
- What's
the difference between Desktop Marketer Professional
and Desktop Marketer Lite?
- How
do I know if people are actually downloading and using my Desktop
Reader?
- Can
I customize my Desktop Reader?
- Can
I create messages that contain graphics, sound, or video?
- Can
I control when my messages are sent?
- Can
I control how long my messages are available for viewing?
- Can
I collect my visitors' contact information with Desktop Marketer?
- Can
I use the client information I collect in other applications?
- Do
I have to use Desktop Marketer to write and design my
messages?
- Do
my subscribers need high-speed Internet connections to use the
Reader?
- Can
my subscribers view each message more than once?
Technical
Questions:
- Do
I need special skills or technology to use Desktop Marketer
properly?
- Is
it difficult to set up Desktop Marketer?
- What
if I need help setting up Desktop Marketer?
Ordering:
- What
if I decide Desktop Marketer isn't for me after all?
- How
do I order Desktop Marketer?
|
What
is Desktop Marketer?
Desktop
Marketer is an exciting new software program that takes advantage
of cutting-edge "direct-to-desktop" technology, enabling
you to send HTML messages directly to your contacts'
desktops without going through their e-mail inboxes. It provides
you with a private, one-on-one communication channel with your customers.
With Desktop
Marketer Pro , you can send your contacts any message you wish
-- from simple text messages to fully developed HTML messages that
include graphics, audio, and even video! At the same time, you can
monitor who is reading your messages, making Desktop Marketer
the ideal tool for testing marketing strategies. The best part is
that, unlike e-mail, with Desktop Marketer, it's guaranteed
that your messages will be received by 100% of your contact list,
every time.
TOP
How
does Desktop Marketer work?
The most important
part of Desktop Marketer is the Desktop Reader, a small,
free program that your subscribers download by clicking a link you
provide in an e-mail or on your website. This is a quick and easy
download, and takes less than a minute on a 56K dial-up modem.
Once the Reader
is installed, a small icon sits in your subscribers' taskbar trays,
and will automatically flash to inform them of any new messages
you send. As well, a small notification window appears to alert
them when they receive a new message -- and when they click the
notification window, your message opens in the Desktop Reader inbox.
With Desktop Marketer Pro, you can even customize the appearance
of that window by adding features like your company logo and custom
taskbar icons.
Creating the
messages couldn't be simpler. You can use Desktop Marketer's
built-in Message Editor to create and format an HTML message, customize
one of the professionally designed message templates that are included
with the software, or import an existing message from an HTML editing
program like Dreamweaver or PageMaker. That's it! Once the message
is written, just click "Send," and all of your subscribers
receive the message on their desktops -- immediately!
TOP
I've
read about this technology before, and know it usually costs thousands
of dollars. Why is Desktop Marketer so affordable?
This new direct-to-desktop
technology typically costs from $5,000 to $15,000, or even much
more. However, Desktop Marketer Pro rivals its high-priced
competitors, and actually provides better tracking and customization
features -- but it's available at a fraction of the price for several
reasons.
First, our ongoing
costs for customer support are much lower. Unlike our competitors'
products, Desktop Marketer is so easy to set up and use that literally
anyone can get it up and running in just a few minutes -- so you
don't have to pay for expensive consultants, technicians, or software
developers to help you customize it for your business.
Second, we have
a huge, loyal subscriber base -- so we only need to sell the software
to a small fraction of our total subscribers in order to recoup
our development costs. We know that the demand will be huge for
this incredible new technology, so there's no need for us to artificially
jack up the price.
Finally, we
want to dominate the market with this technology, so we're trying
to get as many copies into circulation as possible!
TOP
I
already have a successful e-mail marketing program. Why would I
want Desktop Marketer?
There are a
number of benefits to incorporating Desktop Marketer into
your online marketing program.
- Nothing
stands between you and your customers. Once your subscribers
sign on, your messages can't be blocked (unless a subscriber chooses
to end the relationship).
- Your
subscribers won't be distracted by junk mail, newsletters, or
other listserve e-mail. Desktop Marketer provides
you with an exclusive one-on-one communication channel.
- Get
your prospects' attention before your competitors do.
Your messages are delivered immediately, and are read by your
subscribers right away, even before they download
their e-mail.
- No
more "bad" addresses. Even when a subscriber
changes their e-mail address, you continue to have a direct connection
with them.
- No
more "bounce backs" due to full e-mail accounts.
Free e-mail accounts like Hotmail and Yahoo! often limit the size
of your messages, meaning that these messages can be bounced back
to you before your subscribers ever have a chance to read them.
Desktop Marketer puts an end to bounce backs altogether.
TOP |
How
can I use Desktop Marketer to market my business?
The number of
ways you can use Desktop Marketer to market your business
is as unlimited as your imagination.
Here are four
to get you started (and remember: we provide you with many more
in the free eBook that accompanies Desktop
Marketer, "How to Attract 1,000s of New Contacts
with Desktop Marketer":
- Announce
weekly -- or daily -- specials
Once your contacts have installed the Desktop Reader,
you can send them weekly -- or even daily -- updates letting them
know about your weekly specials, limited-time offers, and so on...
you can even send coupons that they can print from their home
computer.
- Notify
your customers of "preferred client" events
Suppose you run a restaurant, and you notice that you have hardly
any reservations booked for a Friday evening. You could send a
message to your list letting them know that this coming Friday
you will be hosting a special wine tasting event for "preferred
clients" only -- then sit back and watch your registrations
fill up!
- Send
a "tip of the day"
Offering a "tip of the day" can be a great way to motivate
the people who visit your site to download and install the Desktop
Reader. Since you will be sending your contacts a tip every single
day, there is no need to make the content of your messages long
or detailed. In fact, people have likely subscribed because they
want to receive "bite-sized" pieces of information from
you -- not entire reports or articles!
This is a great way to establish your credibility and put your
business first and foremost in the minds of your potential customers
-- so when they decide that they're ready to buy a product or
service like yours, they'll know where to look first!
- Offer
instant product updates
If you are in an industry where people are anxious to know when
a new product is available, then you might want to consider sending
product availability updates to people on your list.
For example,
if you're a real estate agent in a city with a booming housing
market, chances are that your clients will want to know whenever
you have a new listing for sale. By sending them a message using
Desktop Marketer, they'll get your message as soon as they turn
on their computer!
TOP
How
will I persuade my customers to download the Desktop Reader?
Motivating your
customers to download the Desktop Reader is simple. You just have
to show them that this simple download is giving them secure, guaranteed
access to valuable information.
Here are just
three of the many ways you can go about collecting new subscribers
with Desktop Marketer:
- If you already
publish a newsletter or e-zine, invite your opt-in subscribers
to download the Desktop Reader and join your "silver club,"
where they can be the first to hear about your latest tips, strategies,
case studies, and special offers. After all, everyone likes to
be treated like a VIP!
- Offer
free previews of information that people can't get elsewhere
without paying for it. For example, if you offer a special report,
eBook, or other digital product, use Desktop Marketer to send
the first chapter (free, of course!) to anyone who downloads the
Reader. This way, you'll collect new subscribers -- and you'll
probably generate additional sales of your information product
as well!
- Offer
instant access to time-sensitive information. If you're
sharing real-estate listings, stock tips, or other information
where timing is critical, let your subscribers know that they
don't have to check their e-mail every five minutes anymore! Your
updates will appear instantly, directly on your subscribers' computer
desktops.
Remember, too,
that how you present the offer is just as important
as what you offer. One of the most effective ways
to encourage your visitors to download the Reader is by emphasizing
how they will benefit from the software. For example, instead of
simply requesting that they "Download our free stock tips reader,"
try telling them: "Never wade through a crowded e-mail inbox
again to look for your vital stock updates! Receive stock tips instantly
-- direct to your desktop!"
TOP
Won't
my customers be angry that I'm sending messages to their computers?
In a word, no.
Your customers actually ask to receive
your messages. In fact, they have to download the Reader (a simple
download that takes less than a minute on a 56K dial-up modem) before
they can receive anything at all. And if they change their minds,
they simply click a button to stop receiving your company's messages.
Unlike e-mail,
with Desktop Marketer you can never be accused of sending
unsolicited messages (i.e., spam)! You always know that everyone
on your list has consented to receive your messages, so you won't
have to deal with "unsubscribe" requests, spam filters,
or any of the other pitfalls of e-mail.
TOP
Do
I need a website to use Desktop Marketer?
As long as you
have access to a minimal amount of web server space (which is usually
provided at no additional cost when you sign up with an Internet
Service Provider) you can use Desktop Marketer even if
you don't have a website!
So even without
an e-commerce website, you can establish an information-based business
and actually turn a profit using Desktop Marketer on its
own. You'll learn how in the free eBook (included with your purchase
of Desktop Marketer) entitled "How to Create
Your Own Best-Selling Product in Just 48 Hours with Desktop
Marketer -- and Deliver It AUTOMATICALLY for Life!"
Imagine writing and selling a newsletter, tipsheet, or other information
product... without having to devote any time or expense to maintaining
a website!
TOP
Should
I start using Desktop Marketer instead of e-mail?
Desktop
Marketer is intended to complement, not replace, your existing
e-mail marketing tools. In fact, one of the best ways to start offering
Desktop Marketer is as an upgrade to your e-mail newsletter
or e-zine.
These days,
most people are comfortable with the idea of sharing their e-mail
address in order to receive valuable information, updates, newsletters,
and so on. (This is why e-mail marketing is one of the most powerful
and effective ways to generate new contacts and leads online!) However,
once they have signed up to receive mailings from a number of people
or businesses, those messages can get lost in their e-mail inbox,
which is full of personal messages, ads, and unsolicited commercial
e-mail (i.e., spam). When they reach this point, Desktop Marketer
is an ideal way for them to cut through the clutter and guarantee
that they receive the messages they want from a trusted source (that's
you!).
So, think of
your regular e-mail marketing efforts as the first step in converting
your prospects into Desktop Marketer subscribers.
TOP
Can
my messages be blocked by spam filters or ISPs?
Because your
messages are sent directly to your contacts' desktops, they are
not affected by e-mail filters, ISP regulations, or the size limits
of most free e-mail accounts. As long as your clients are able to
connect to the Internet, it's guaranteed that they will receive
every message you send.
TOP
Can
my competitors send messages through my Reader?
The Desktop
Reader is your exclusive communication link to
your client. Nobody else -- including your competitors -- can send
messages through your Reader. Remember, though, that your competitors
may have Readers of their own, so you'll want to be the first to
get Desktop Marketer set up. After all, there is a limit
to the number of Readers an individual will want installed on their
desktop at any one time.
TOP |
Do
I have to pay an additional charge for each Reader I distribute,
or for each message I send?
The initial
purchase price for Desktop Marketer is the total
amount you'll pay for this product. The Reader is yours to supply
to as many subscribers as you wish, and you can send as many messages
you want, as often as you want. And if you purchase the Lifetime
Upgrade when you order Desktop Marketer, you'll always
have the most recent version on your site forever, with no extra
charge. Ever.
TOP
What's
the difference between Desktop Marketer Professional and
Desktop Marketer Lite?
Desktop
Marketer Lite is a fully functioning version of our
software, and provides an excellent introduction to direct-to-desktop
technology. For the serious marketer, Desktop Marketer Professional
will definitely give you a competitive advantage.
In addition to the standard features of Desktop Marketer Lite,
Desktop Marketer Pro offers these six
advanced features:
- Display
multiple messages in your subscribers' inboxes for as long as
you want. With Desktop Marketer Lite, each new
message overwrites the previous one, so if someone is away from
their computer for a few days, they may miss one or more of your
messages. With Desktop Marketer Pro, if someone is impressed
with a product you recommended a month ago, they can still go
back to the message, review it, and make a purchase!
- Schedule
future messages and set time-sensitive "expiry" dates
for special promotions. If you publish a weekly newsletter,
and you'll be traveling for a month, you can queue your next four
newsletters before leaving -- effectively setting your newsletter
on "autopilot." And if you want to create a sense of
urgency for your subscribers, you can set an expiration date for
any message. That way, you can tell subscribers that a given offer
will expire in 48 hours -- and it really will!
- Track
exactly how many people download your Desktop Reader -- and how
many of them open your messages. When subscribers download
the Reader, they register the free software by entering their
name and e-mail address. Once they register, Desktop Marketer
Pro shows you (1) how many people have downloaded and registered
the Reader, (2) when each subscriber received your last message,
and (3) how many subscribers opened your last message. You can
use this valuable information to track subscriber activity, plan
your next marketing campaign, and even follow up with subscribers
who have stopped reading the messages.
- Learn
which messages attract the most readers and sales -- by tracking
exactly how many people open each message! When you send
a new message, subscribers see the subject line listed in their
Desktop Reader inbox; when they click the subject line, the message
opens in a new window, and Desktop Marketer automatically records
a "click-through" for the message. At the click of a
button, you get an up-to-the-minute report of how many people
have received -- AND opened -- each message.
Armed with this powerful information, you can measure the effectiveness
of your subject lines and messages. Did 85% of recipients open
your message? You've got a winner! But if only 15% opened it,
you may need to test different subject lines, or try sending messages
more or less often. This kind of detailed tracking would be almost
impossible to set up with e-mail messages!
- Choose
from 68 custom-designed icons for your Desktop Reader -- or create
your own. Select an icon for your subscribers' desktop
trays that represents your company, and stands out among the other
icons. If you like, you can even design your own icon from scratch.
- Add
a custom banner with your logo to the Desktop Reader -- or choose
from 27 custom-designed banners. Desktop Marketer
Professional gives you the ability to brand your messages
with a graphic banner at the top of the Desktop Reader inbox where
your clients will view your messages. You can create your own
(using your logo and corporate colors, for instance) or choose
from 27 professional, eye-catching designs we've included.
TOP
How
do I know if people are actually downloading and using my Desktop
Reader?
An exciting
feature of Desktop Marketer Pro is its ability to track
subscriber information. Not only does it capture the names and e-mail
addresses of everyone who downloads the Reader, it even tells you
how many people actually open each message. This can benefit you
in two ways:
- Test
your marketing messages. Desktop Marketer Pro lets
you zero in on the exact step in your sales process where you're
losing customers -- and then take action to correct it!
Did a small percentage of your subscribers actually open the full
message? You might want to consider tweaking your subject line.
Or do you have a large number of subscribers reading your message,
but very few sales? Perhaps your sales offer could use adjusting.
- Keep
your subscribers on line. If a subscriber gets a new
computer, or has to reformat their hard drive, they'll lose access
to the Reader they downloaded. With Desktop Marketer Pro,
you can view a list of subscriber records that will let you know
who is receiving message notifications -- AND who is opening those
messages to view them.
If a subscriber stops reading your messages, they've probably
lost their Reader, so you can send an e-mail containing the link
where they can download a new copy.
TOP
Can
I customize my Desktop Reader?
With Desktop
Marketer Pro, you can add a custom banner with your corporate
logo and colors, or choose from 27 versatile custom-designed banners.
As well, you can custom-design the icon that sits on your subscribers'
taskbar trays, or select one from the library of 68 ready-to-use
icons created by our team of designers.
TOP
Can
I create messages that contain graphics, sound, or video?
With Desktop
Marketer, your messages can be as simple or complex as you
choose. Send a short text file, or add formatting, graphics, sound,
even video. Just remember that the larger your files, the longer
it will take for your subscribers -- particularly those with dial-up
Internet connections-- to download them.
TOP |
Can
I control when my messages are sent?
You can create
as many future messages as you wish, then specify an exact date
and time when each message will be sent. If you are going to be
out of town when your weekly newsletter is due to be sent, simply
write the newsletter and pick the date and time when it will be
made available to your subscribers.
TOP
Can
I control how long my messages are available for viewing?
With Desktop
Marketer Pro, you can have limited-time offers that are truly
limited! You control when your messages will appear --
AND how how long they will be available for. At the time and date
when a message is set to "expire," it will be automatically
removed from your subscribers' inboxes.
TOP
Can
I collect my visitors' contact information with Desktop Marketer?
When a visitor
downloads the Reader, they must enter their name and e-mail address
to register the software. Their contact information is captured
by Desktop Marketer Pro and added to your contacts list,
which you can use to contact subscribers individually with follow-up
e-mails and other communications.
A word of caution:
If you plan to develop valuable long-term relationships with your
customers and subscribers, you should let them know up front that
you respect your privacy, and that you will never rent or sell their
contact information to anyone, ever. By giving you their e-mail
address and downloading your software they are, in effect, inviting
you into their home. Respect the trust they have placed in you,
and in return, they'll reward you by becoming loyal lifetime customers!
TOP
Can
I use the client information I collect in other applications?
With Desktop
Marketer, you can export your client information to a spreadsheet
program such as Microsoft Excel, or an e-mail program such as Mailloop.
When you export your contact information to a spreadsheet, you can
sort it in a number of useful ways to get valuable statistics that
enable you to fine-tune your marketing campaigns.
For example,
you can sort contacts by the date they last viewed a message, immediately
identifying all of those subscribers who have stopped opening your
messages. And you can export your contact information to an e-mail
program in order to incorporate your contacts into your regular
e-mail marketing efforts --or design a special e-mail message just
for them.
TOP
Do
I have to use Desktop Marketer to write and design my messages?
Desktop
Marketer comes with its own HTML editing software, so you can
use it to create your own messages complete with formatted text,
full-color images, hyperlinks, and all the other features of HTML
e-mail or web pages. But you can also use your favorite web editing
software -- like Dreamweaver, PageMaker, or FrontPage -- to create
your messages and import them into Desktop Marketer. There's
no limit to your creativity. Make messages with graphics, animation,
audio, video. If it can be posted on a web page, Desktop Marketer
can send it.
TOP
Do
my subscribers need high-speed Internet connections to use the Reader?
The technology
requirements for the Desktop Reader are very modest. Almost anyone
with a PC, a web browser, and internet access of any kind, can install
the Reader on their computer. And not only do your subscribers not
need highspeed internet connections, they can actually read your
entire bulletin -- and view all of the graphics and links -- without
being online at all!
TOP
Can
my subscribers view each message more than once?
With Desktop
Marketer Pro, you can make every message available for as long
as you want. Your subscribers can open their Reader to review each
message anytime -- without even being online!
TOP
Do
I need special skills or technology to use Desktop Marketer
properly?
Desktop
Marketer was specifically designed to be easy to use. You don't
need any special skills or technical knowledge to set up the program,
customize the Desktop Reader, and start sending messages.
Helpful "wizards"
guide you through each step of the process, and our comprehensive
online help file gives you detailed instructions, helpful tips,
and professional strategies for how to make the most of Desktop
Marketer. And if you do get stuck, our Support Center
staff are just an e-mail away.
Desktop
Marketer does not require any special hardware; if you have
a Pentium (or equivalent) computer with access to the Internet and
a web server, you've got everything you need to start sending messages.
TOP
Is
it difficult to set up Desktop Marketer?
Within minutes
of purchasing and installing Desktop Marketer Pro, you
can be ready to distribute the Desktop Reader and start sending
messages to your subscribers. Here's all you need to do:
- Connect Desktop
Marketer to your web server by entering basic information
such as your username and password,
- Point and
click to customize and create your Desktop Reader, and
- Start creating
your messages!
We've even simplified
the process of setting up your web server connection so that even
a person with virtually no technological knowledge can do it. Just
fill out our step-by-step worksheet using basic information provided
by your Internet Service Provider, and then transfer that information
to the setup screen.
TOP
What
if I need help setting up Desktop Marketer?
While we've
designed Desktop Marketer to be simple to install and use, there
may be times when you require a little extra help. That's why, when
you purchase Desktop Marketer, you also receive free, unlimited
help through our support site.
TOP
What
if I decide that Desktop Marketer isn't for me after all?
Desktop
Marketer comes risk-free for 90 days. That
means that if it doesn't provide the results you expect -- including
wildly increased profits and competition left in the dust -- you'll
receive a full refund.
TOP
How
do I order Desktop Marketer?
There are four
ways to claim your own copy of Desktop Marketer:
- Click
here now to order your copy of Desktop Marketer Pro
or Desktop Marketer Lite using our secure server.
- Contact one
of our customer service representatives at our office by phone
at 604-634-3587 between the hours of 8 a.m.
and 4 p.m. PST, Monday through Friday.
- Click
here to print out an order form to mail or fax your
order.
- Click
here to have us call you for your ordering
information.
TOP
|
|
|
