I was using a "regular" pop-up before that I thought worked pretty well, but I suspected it was being blocked... So I tried "Hover Ads" and your technology has solved that problem. So far, my daily subscriptions have DOUBLED! Thanks! Guy Edrington |
"How this surprising little secret -- that took just MINUTES to add to our website -- increased sales by 162% and won 86% MORE subscribers... in less than 24 hours!"*
From: Derek Gehl Dear Friend, Over the past few years, a very select group of marketers and I have been profiting from a strategy that has long been criticized and written off by the average e-business owner. I'm referring to pop-ups. ... I've avoided talking about this because I know first-hand how passionate people can get when you try to tell them that pop-ups work. But the plain truth is that pop-ups *are* an extremely powerful tool for instantly increasing your sales and dramatically boosting the number of subscribers to your newsletter. (And it's not my fault they work, so *please* don't send me angry emails complaining about it... ) How do I know pop-ups work? Because:
... And the embarrassing thing is, we haven't changed the copy in these pop-ups in over two years! They've both just kept working and working, and I've been too busy testing other things to worry about them... until now.
... and these are just a small handful of the real results I've heard. I've seen it myself, and MANY of our customers and subscribers can back me up with their own hard statistics and results -- when used *properly*, pop-ups can have a positive and profitable impact on the growth of your business. The surprising "wake-up" call we got — and how you can profit from our stupid mistake... Now this is the embarrassing part... I probably shouldn't be telling you this, but I'm hoping you'll learn a valuable lesson from one of the stupider mistakes we've made. Remember how I told you that, until recently, just ONE of our pop-ups has been responsible for adding an extra 5,000 new subscribers to our opt-in list every single month... And how just ONE of our pop-up campaigns that appears on eight of our web pages generated an extra $56,736 in profits last year?* Well, it's true... we *have* been getting these kinds of impressive results. However, what you can't tell from these numbers -- and what I didn't realize until recently -- is that while the sales and subscribers have remained very consistent from these pop-ups over the last year, our conversion rates on them have been plummeting... taking a nose dive into the trash can, in fact. How did we miss it? Well, each month we take three full days to review all of our sales figures, traffic statistics, and conversion rates. We look for trends and investigate anything that looks "off" or strange. But, while *normally* we closely monitor our conversion rates, for some reason (probably because we're always reviewing so MANY statistics), each month for the last year we've just been looking at "total subscribers" and "total sales" for our pop-ups -- NOT the conversion rates. So when our website traffic increased, but our sales and subscriber rates stayed the same, we didn't realize our conversion rates were dropping off. We had no clue because we were only looking at TOTAL subscribers and TOTAL sales. It wasn't until one of my team members took on redesigning our old pop-ups as a pet project that the truth came to light. And I just about died of shock... Response to our pop-ups had decreased by MORE THAN 50%...
The shocking truth about "why" subscribers Once I stopped kicking myself for allowing such a ridiculous oversight to occur, I started asking questions... a *lot* of questions! And it didn't take long for the answer to smack me in the face. It turns out that "pop-up blockers" were to blame. Now in case you're not familiar with "pop-up blockers," let me explain... Over the past year, more and more companies have been releasing software designed to "block" pop-ups -- so that anyone who has the software installed can "control" how many pop-ups they see (if any). The software typically includes a range of "blocker" settings -- from "don't show me ANY" to "allow some pop-ups through" -- so the user can customize how frequently they see pop-ups... and from who. Honestly, we were okay with this kind of software and I really didn't foresee any *major* impact on our sales and subscriptions!
So we really didn't expect acceptance of this kind of software to spread. However, that was before... "Big Guys" like Google, Netscape, and AOL were stealing our customers and subscribers! It seems that while we had dismissed "pop-up blockers" as having no major impact our our sales and subscribers, a new breed of FREE "pop-up blockers" was eating away at our conversion rates... Google... Alexa... Netscape... AOL... and Earthlink have all released their own FREE versions of the "pop-up blocker" software... Only NOW the average person has no idea that they are installing "pop-up blockers" when they innocently download the toolbars and browsers offered by these giants. Worse, and even MORE frustrating, is the fact that when the average person installs the Google Toolbar, for example, they have NO IDEA that the "pop-up blocker" is already switched on -- whether they asked for it or not! So Google, Netscape, Alexa, AOL, and all the rest of them were essentially stealing qualified customers and subscribers right out from under us! Literally millions of people couldn't see our pop-ups -- and it frequently wasn't even their decision! If people don't want to see our pop-ups by CHOICE, that's one thing. But I'm sure not going to sit around and let a large corporation like Google or AOL dictate how I'm allowed to talk to my customers and subscribers! So we invested $22,475 in a technology Okay, now this is where I must confess that my motivations were a bit selfish. Once we started researching solutions for getting around pop-up blockers, we came across very impressive technology that actually lets you use ads that LOOK like pop-ups and BEHAVE like pop-ups, but that are NOT really pop-ups... they are called "Hover Ads." And after a few simple tests with "Hover Ads," the results were incredible... Within 24 hours, we increased our daily opt-in subscribers by 86%!* So what does that mean to us in dollars? Well we already do $2.4 million every year from our email marketing and now that we have increased our subscribers by 86% that means we will instantly increase our email marketing profits by 86%... When you do the math, that works out to... An increase of $2,064,000* in the next year alone... The kind of return on investment that Wall Street dreams of!
So how do Hover Ads actually work? Well, since this technology can be confusing, I won't get into all of the technical mumbo jumbo... But basically, it works by making your ad "hover" in the same window as your homepage, instead of in an entirely new window like regular pop-ups!
Needless to say, this "Hover Ad Technology" is extremely cool, and we were really excited to get our hands on it... However, once we started to play with it a bit, we realized that it was still a little rough and it didn't give us all the options and marketing capabilities we were looking for. ... So we decided that since we wanted to take FULL advantage of the increased sales and subscriptions that we now knew were possible with Hover Ads, we would need to build on the existing technology and tweak it so that it has even MORE advanced capabilities. Choose from SIX unique Hover Ad styles that "bounce"
and "count down" to instantly The Hover Ad Creator software gives you the power to create Hover Ads that are far more appealing than the typical boring pop-ups you see on every other website.
Wouldn't that grab your attention? It sure grabbed mine! And I know from tests that this "Drop 'n Bounce" style Hover Ad has been working like crazy. Subscriptions skyrocketed 86% during the first 24 hours* we tested this Hover Ad, and they've continued to steadily climb ever since. And this is JUST one of the six Hover Ad styles you'll be able to choose from with Hover Ad Creator... You'll also be able to create ads using:
... No matter whether you're an Internet beginner or an e-commerce expert, creating eye-catching, professional Hover Ads is surprisingly simple with Hover Ad Creator... In fact, the first step you'll take is choosing WHICH of these Hover Ads styles you'd like to build! The potential to increase subscriptions and profits at EVERY stage of your sales process... ... From first visit to repeat purchases! Most people don't realize that there is more than ONE way to use Hover Ads to increase your subscriptions and sales. The truth is, any offer or presentation you can dream up for your website can typically be put in a Hover Ad and tested for an even BIGGER impact! For example, you can...
... And this is only a small fraction of the ways you can use Hover Ads to increase your profits and sales. Design professional Hover Ads in 10 minutes (or LESS!) with the 5-step "Point & Click" Wizard! Probably the most impressive feature of Hover Ad Creator is the five-step, point & click wizard that takes you by the hand and carefully guides you through every aspect of creating your Hover Ad. You don't need to know a THING about programming... all you need to be able to do is point and click with your mouse. If you can do that, you can EASILY follow the five steps in Hover Ad Creator:
Add Hover Ads to your website (in as little as Normally, this is the point where you're left alone to figure out the most complicated part -- actually adding the Hover Ad to your website! That's why we made absolutely certain that this part of Hover Ad Creator was CLEARLY designed with instructions that you can follow in just minutes to add the Hover Ad to your website.
... With Hover Ad Creator, you'll be able to create unlimited custom Hover Ads, then use the simple instructions to add the Hover Ad to your website in as little as 5 minutes. Then, just test it a couple of times to make sure it's working (you should do this whenever you add anything new to your website), and check back 24 hours later to see the results! Easily use advanced Hover Ad techniques Timing really is everything -- particularly when you're trying to sign up a new subscriber or close a sale. If you present your offer too soon, visitors will ignore it (you haven't established the value of your offer or your credibility yet)... If you present the offer too late, visitors may not be around to see it! That's why the most successful, most profitable Hover Ads we've used are those that incorporate advanced techniques like...
... With Hover Ad Creator, you'll have precise control over HOW your Hover Ads look, whether or not they include advanced presentations of audio or video, WHERE on the visitors' screens they appear, and exactly WHEN they'll pop up with your offer (and when they won't!). This is the kind of advanced control that you NEED to dramatically increase your sales and subscriptions with Hover Ads... without annoying your visitors or potential customers with ads they've already seen or responded to. Give visitors exactly the right information, exactly when they're most receptive to it! Two powerful bonuses that can guarantee the Look, I won't lie to you... Your Hover Ad campaigns will only ever be as good as your written sales copy. If you don't know how to write an offer, and make it compelling with loads of benefits, all the technology in the world isn't going to help you close more sales! That's why, for a limited time ONLY, I've decided to throw in a few "extras" that are going to help you design hypnotic Hover Ad campaigns that visitors won't be able to resist! Super Bonus #1 (Not Available at ANY Price): "Seven Pre-written Hover Ads You Can Outright Steal!" Since I know exactly how tough it can be to write a "winning" ad without an example to model, I'm giving you SEVEN pre-written Hover Ads campaigns, created by our team of professional copywriters and web designers, that you can outright steal! Use them "as is" OR change the text and graphics however you want to fit your needs! Choose from any of the following seven templates that are included in a "folder" right within the software:
Super Bonus # 2 ($97 value): "Unlimited Lifetime Online Support" Even though we took great pains to make SURE this software is extremely easy to use, technology is technology, and I know many people may still be a bit nervous or have questions. So I want to reassure you by promising that you'll ALWAYS have lifetime online access to our professional technical support team. Whatever questions you might have, they're ready to provide answers.
Start building "Hover Ads" in So now it's up to you... Do you keep using the same boring ads that generate mediocre results? Or do you take a serious look at the positive impact Hover Ads are having on the sales and subscription rates of other highly successful website owners (people making $100,000+ per year!)... and decide to make your OWN decision based on your OWN tests? Our business philosophy is "test everything, assume nothing." And since I want to give you the same marketing advantage we have, I'm giving YOU the opportunity to test Hover Ad Creator on YOUR website with absolutely no risk. Remember, though, my generous $97 offer that includes two extremely powerful bonuses, absolutely FREE, is limited. I've decided that, once we've recovered our $22,475 development costs, I will either discontinue this offer forever, or dramatically raise the price to ensure this technology remains "exclusive." To get started creating "Hover Ad Creator" in the next 5 minutes, choose one of the following options:
As a final note, the "Hover Ad Creator" software is available via electronic download only. You will receive your download instructions within minutes of placing your order. Enjoy!
Derek Gehl -- CEO
Internet Marketing Center
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