How to get qualified traffic to your website — fast!
— with this good Internet marketing strategy

One of the top challenges faced by many Internet entrepreneurs is getting more potential buyers to their websites — without breaking the bank. The good news is there are plenty of Internet marketing strategies you can use to do just that.

(Read an overview strategy marketing Internet plan for getting the word out about your products and services. You can also find a ton of advanced, little-known traffic strategies in our best-selling Internet marketing course.)

The absolute FASTEST traffic generator is pay-per-click advertising (PPC)... but many people don't realize that it can also be a very affordable good Internet marketing strategy.

In fact, if you're paying an arm and a leg for your keywords, you're probably getting very few sales — because you're not targeting your true market!

Here's how to take advantage of the speed of PPC advertising while making it an affordable way to laser-target your market:

• Bid on highly specific keywords. The more specific the keywords you use to advertise your website, the more interested your visitors will be... and the less the keywords will cost you per click!
  
  Let's say your site sells a line of electronic "macrobiotic" cookbooks. There are a TON of cookbooks available online... and lots of websites trying to sell them. So if you bid on the keyword, "cookbook," you'll end up paying a ton of cash! And since it says nothing about the type of cookbook you sell, it is not even remotely targeted!
  
  Bidding on "macrobiotic cookbook" is a better way to target your market, and the key phrase will be vastly cheaper. But to make PPC the most affordable good Internet marketing strategy, drill down even more.
  
  People looking for macrobiotic cookbooks as a housewarming gift are probably not your primary market — because they can't nicely wrap up your eBook and present it at the door.
  
  So "macrobiotic e-recipes" or "macrobiotic cookbook download" targets your niche better — and will make PPC one of the most affordable Internet marketing strategies for you!
  
  
• Write a benefit-rich ad containing your keywords. It's not just keywords that make PPC an affordable good Internet marketing strategy. Your ad also needs to clearly communicate the benefits of your product — and entice searchers to click on it!
  
  Think about the main appeal of your product or service. Your target market isn't particularly interested in what your product IS. They want to know what it DOES, and more specifically, what it will do for THEM.
  
  Make sure you also include your keywords in both your ad's headline and the body. Our own pay-per-click results have shown 50% MORE clicks on ads that use the keyword in the body as well as the headline as compared to ads that don't!
  
  Benefits make ads compelling, and keywords in the ad make it relevant to your searchers — both of which turn this good Internet marketing strategy into a highly successful one!
  
  
• Track your ads and test your results. Monitor your website statistics to identify your best converting ads.
  
  One of the most effective ways to figure out which ads perform best is to test several variations of an ad element against each other (e.g., same ad, different price points). This is called split testing — or A/B split testing — and it's invaluable for improving the power of your pay-per-click campaigns.

  By running two (or more) slightly different ads at the same time for the same keyword phrase, you'll be able to see which variation appeals most to your target market by looking at your click-through rate. Then check to see which of those ads results in the highest percentage of actual sales.
  
  Remember, PPC is an affordable good Internet marketing strategy when you're being extremely targeted — so it's important to always track and tweak your results to make sure you're attracting the "right" people.

There is no faster way to rocket to the top of the search engines for your top keywords than with pay-per-click advertising. Done properly, this really is one of the most affordable Internet marketing strategies for getting loads of qualified visitors to your website — in a hurry!

The more targeted traffic your site gets, the more sales you'll make! However, if you find you're getting over 1,000 visitors a day and still aren't making sales, you might want to give your site a check-up. Use our "site health" checklist to find the Internet marketing strategy that's best for you right NOW!

One area of your site that has a HUGE impact on your sales is your headline. Read how this marketing Internet strategy can increase your income by a staggering 714%.

And if you want to learn hundreds of other expert, proven strategies for sending your sales through the ROOF -- plus tons of tools, techniques, and case studies you can use to guarantee your business is successful from the start -- check out our best-selling Internet marketing course.

"The Insider Secrets to Marketing Your Business on the Internet course" lays out our 8-step system for starting and growing a wildly profitable online business on a shoestring budget... the same system we used to generate over $60 million in online sales!