Find YOUR best Internet marketing strategy
with our "site-health"
checklist
Frustrated because your recently launched website isn't getting the
results you expected?
Relax! There's an Internet marketing strategy for that.
The simple fact is that ALL successful online businesses have mastered
at least the Internet marketing strategy basics. These create a solid
foundation for your business, that -- once in place -- can be stacked
up with even MORE strategies to create a profit powerhouse!
Even if you don't have a website yet, creating an Internet marketing
strategic "blueprint" will ensure your business
is profitable from the start -- and avoid time-sucking snags
and costly mistakes along the way.
But how do you know which Internet marketing strategy to
focus on first?
In our experience (and we've been online longer than just about anyone!),
there are a number of common problem areas that often stand between
you and the sale. So we created this simple checklist to help you
identify what's preventing you from achieving the results you want.
Use it to assess your site's vital stats. Once you know exactly what
areas of your site are "ailing," you can hone in on the
most effective Internet marketing strategy for your business NOW...
and turn it into a flourishing sales system!
Your "site-health" checklist:
Make sure...
Your product has a market. If you're not selling a product or solution that people are
actively looking for online, you're going to have a tough time
reaching your customers!
You can find out for sure (and identify other profitable niches
if you need to) using today's sophisticated keyword research
tools.
Wordtracker is the most powerful and allows you to see EXACTLY how many
people are searching for your product.
(We devote over 100 pages to this critical online business
step in our best-selling
Internet marketing course -- it's that important
you're targeting a viable niche market.)
Your Internet marketing strategy: Find a viable niche
market actively searching online for solutions to a problem.
Your site's getting
enough traffic. If you've only had 100 visitors to
your site, and haven't made a sale, don't worry! You likely
just need more traffic.
Make sure your site is "optimized" for the search
engines. In other words, make sure your site includes your keywords
so that the search engines know what your site is all about.
Include your keywords in your site's meta
tags and throughout your web copy.
If, on the other hand, you have had 1,000 unique
visitors or more, then it's time to run an assessment of your
site's effectiveness.
Your Internet marketing strategic plan: Optimize your
site for the search engines and increase your exposure on the
Web.
Traffic to your site
is targeted. The best way to test whether
the type of traffic is responsible for a lack of sales
is to pay for highly-targeted pay-per-click traffic.
By writing ads using your top keywords, you'll be able to tell
which keywords bring the most buyers. NOTE: These may NOT be
the same keyword that brings you the most visitors.
New to pay-per-click advertising? Find out how to put this
affordable Internet
marketing strategy to work for you.
Generate at least 1,000 visitors with this method. Still no
sales? Then it's time to look at potential problems with your
website!
Your Internet marketing strategy: Laser-target your
market with pay-per-click advertising.
You have a compelling
headline. A good headline will grab hold of the reader,
and usher them toward your offer. Make sure your headline contains
your BIGGEST benefit.
Did you know that just making a few simple tweaks to your headline
can have a drastic effect on your sales? It's true!
Here at IMC, we saw our sales climb up 714% after making one
tweak to one of our headlines!
Your Internet marketing strategy: Create a headline
that compels your visitors to BUY.
Your visitors aren't
distracted from your main sales message. If your site
contains a hodgepodge of links to other websites and Google
AdSense or banner ads, try cutting back.
If you can keep your visitors focused only on buying your product,
your sales will go up. It's that simple.
That doesn't necessarily mean you can't have ANY advertising
on your website. You may find that just keeping them off your
main sales pages and order forms allows you to earn an additional
stream of income, without hurting sales of your main product
or service.
Your Internet marketing strategy: Create a sales funnel
to your most profitable products and services.
You include effective
testimonials.Unbiased third-party
recommendations can encourage sales like nothing else can!
Don't have any testimonials yet? Consider giving your product
away to a few friends. Ask them how well it worked for them,
and get permission to use their comments on your site.
Choose testimonials that give concrete and specific benefits.
For example, "I lost 25 lbs in two months following this
system," will be more effective than, "Wow -- this
system rocks!"
Your Internet marketing strategy: Build your credibility
with third-party recommendations.
You include a guarantee
that takes away the risk of buying from you. A strong,
money-back guarantee reassures customers on multiple levels.
One, it shows you stand behind your product. And two, it shows
them that you're not some fly-by-night operation that's going
to take their money and run!
In our experience, the extra sales a strong guarantee will
bring you far exceeds the few returns you might get.
Your Internet marketing strategy: Take away risk with
a strong guarantee.
Your price isn't too
high -- or too low! Obviously a product priced too
high will have trouble selling... but did you know a price that's
too low can also hurt your sales? You don't want your prospective
customers to think your offer is too good to be true!
The only way you'll know for sure is to test.
(You may have noticed that testing is featured in a lot of
these areas. That's because testing is the ultimate Internet
marketing strategic method for pulling the BEST results possible,
so you can duplicate them!)
Your Internet marketing strategy: Test different price
points until you find the price that generates the HIGHEST overall
profits.
Your ordering system
is easy to use. Want to know how "user-friendly"
your site is? Ask some non-techies to order your product while
you observe. Take notes as they navigate through your site,
and take note of where they get stuck. Then fix those problem
areas!
Your goal is to make it as easy as possible for your site visitors
to find your product and buy it! Ideally, you want your most
important sales elements to be no more than one "click"
away.
Your Internet marketing strategy: Create an order
system that even a "non-techie" can master to encourage
MAXIMUM sales.
Your website copy SELLS!
Your product won't sell itself. If you want to be successful
online, your salescopy needs to take on the job of a top offline
salesperson.
Your salescopy needs to give information, answer potential
questions, talk about the biggest benefits of your offer, and
overcome any objections your potential customers may have.
If you suspect your salescopy is to blame, try tweaking sections
of your copy and track the results until you find your winning
formula.
Your Internet marketing strategy: Create a virtual
sales team to generate MAXIMUM sales!
Start by implementing your best Internet marketing strategy according
to this checklist. Create your Internet marketing strategic action
plan. When you've mastered one strategy, move on to the next.
Once all ten areas of your sales process are airtight, I guarantee
you'll see LOTS more sales!
And if you want to see those sales really EXPLODE, test-drive our
proven 8-step system for starting and growing a wildly profitable
online business -- the exact same system we used to generate over
$60 million in online sales!
You'll also find detailed, step-by-step instructions for honing each
Internet marketing strategy to perfection, plus learn TONS of other
profit-boosting tools and techniques.
No matter what kind of Internet business you have or what your level
of online experience is, you can use our system to make money online.
Ted Carson -- virtual denturist and owner of www.denture.com -- is a prime example.
By taking his brick-and-mortar denture business online, Ted's added
an incredible $20,000.00 per month to his revenues.
"The training that you have provided will have a lasting effect
on me," says Ted. "Thanks to you, we're on track to do $250,000.00
this year!"
