Internet Marketing Strategy

Finding the Internet marketing strategy
that works for YOUR business

Are you looking for an Internet marketing strategy that will ramp up your traffic, sales, and profits?

I'll give you two highly effective strategies. Let's take a detailed look at both.

1. Search engine Internet marketing strategy: Optimize your site for the search engines

This Internet marketing strategy is an important first step for ALL online businesses. According to a recent Marketing Sherpa study, 60% of searchers look no further than the first page of search results!

In order to achieve a first-page listing for YOUR keywords, you need to let the search engine spiders know what your site's all about.

To do that, place your top keywords in these "hotspots" on your web pages:

• In your meta tags, particularly your title tag. Your title tag is the FIRST place most search engine spiders will look when cataloging your site.
  
  
• In your image alt tags. The search engine spiders can only read text. So give them an opportunity to digest another instance of your keywords by including them in your image alt tags.
  
  
• Throughout your site content. Make sure you include your top keywords in your heads and subheads, your first and last paragraphs of text, and throughout your copy where it fits naturally.

It can take a while before you see results from this search engine Internet marketing strategy, but you'll be amply rewarded with tons more traffic when that time comes.

2. Ebook Internet marketing strategy: Create an eBook to eliminate stocking and shipping headaches -- and keep 100% of the profits!

Electronic products are the single most profitable things that can be sold online because you don't have to store, package, or ship any physical inventory.

eBooks are also easy to produce, duplicate, and distribute -- and best of all, you can automate the entire process!

Here are a few ways your business can use eBooks:

• As your main product. It can be about anything you want it to be -- from a course you wrote to a booklet of information gathered from various industry experts (with their permission, of course!).
  
  
• As an opt-in offer. Again, this can be almost anything related to your main product or website. Offer it in exchange for email addresses so your can build your opt-in list.
  
  
• As a backend product. Write an eBook on a topic that is related to your existing product or service, and sell it to your previous customers. If you sell golf vacations, for example, you could offer them an eBook with tips for protecting golf gear when traveling.

This eBook Internet marketing strategy is one of the most profitable out there, so it's definitely one worth thinking about!

Optimizing your site for the search engines is an important Internet marketing strategy. But it's only the first step. To learn more ways you can achieve a top ranking for your keywords, check out our online archive of free newsletters.

You'll also find articles on profiting with eBooks, including setting up a hands-free sales system.