Targeted Internet Marketing

If you're not using email to keep in touch with your customers and subscribers, you're leaving money on the table.

The fact is, email marketing is one of the best targeted Internet marketing strategies for dramatically increasing your sales.

Consider this...

It takes an average of four to seven contacts with you before a potential customer is ready to BUY something from you.

So if you want to maximize your sales, you NEED a way to keep in touch with your site visitors even after they've left your site.

And when it comes to running a successful email campaign, segmentation is the name of the game.

The Marketing Sherpa Email Marketing Benchmark Guide 2006 showed that businesses that segment their lists to cater to the needs of specific sections of their target audience enjoy much higher "open rates" (an average of 30.86%) than those that don't segment (4.14%).

So how can you divide your list into segments so you can send highly targeted email Internet marketing campaigns?

• Divide your existing opt-in list into customers and subscribers. These two distinct groups are in different stages of the buying process. Your existing customers will be interested in different products and will likely require less "selling" since you've already earned their trust.
  
  You'll probably need to spend more time building trust with subscribers to your newsletter, on the other hand.
  
  By separating these two groups, you can make sure you send targeted Internet marketing promotions that speak directly to their needs and desires.
  
  
• Collect segmented information directly from your opt-in sign-up page. The more specific information you're able to collect from the people who are visiting your site, the more successfully you'll be able to target and meet their individual needs.
  
  One way to gather this information is to add customer preference check-boxes directly in your opt-in form. Take a look at the following example:

Notice how the above form asks for more information without complicating things. A simple, easy-to-use opt-in form is essential for maximizing your subscriber rate.

• Target your email promotions to your segments. With your customers you might focus on selling an upgrade to a product they already own or sending a "thank you" offer to your best customers.
  
  And you could offer your subscribers a free bonus with their first purchase.

The more accurately you can laser-target your market, the more effective your email campaigns will be!

In fact, you can just about guarantee that your results will be dramatically higher when you use targeted email Internet marketing!

For more highly effective and profitable targeted Internet marketing strategies, visit www.marketingtips.com/emailsecrets.