eBooks

These days, I find it amusing when I get off the phone with a company trying to sell our company their products. Generally speaking, the call ends with "I will send you some more information". Then, about three weeks later when I have already found another company, an information package shows up in the mail with a few stale brochures and a reiteration of exactly what we discussed on the telephone.

Doesn't sound like a great way to do business, does it? Unfortunately, everyday hundreds of thousands of businesses continue to snail mail their packages and brochures, hoping that theirs will be the first to arrive.

What is the solution to this ineffective and expensive way of doing business? Simple! Start creating interactive, highly effective, customized brochures and sales presentations using eBook technology!

In case the advantages of packaging your brochures, product catalogs, and sales presentations are not obvious yet, I will list them for you…

• Free, Instant Delivery via E-mail! By putting your sales brochures or presentations into eBook format, you can avoid snail mailing hard copy brochures to potential clients. It is much more effective to instantly e-mail your sales material when your conversation is still fresh in their minds... instead of three weeks later when they don't remember your company and have already found someone else to make the purchase from.
• Extremely Cost Effective! When you package your brochures in eBook format you only pay for the time it takes to design it once. Never again do you need to worry about bargaining with the printers... or wasting valuable advertising dollars on brochures that need to be thrown out each time you add a new product or make important changes. Making adjustments to your eBook is quick, easy, and free!
• Completely Customize Your Presentation In 10 Minutes Or Less! Nothing is more effective than a presentation customized for your potential clients! Using eBooks, you now have the ability to simply drop the client's logo into key areas of your brochure. Then, taking only a few minutes to compile the customized eBook, you have a professional presentation geared to impress that particular client.
• Flashy, Interactive, Attention Grabbing Presentations! By creating your presentation in eBook format, you can add stunning graphics, dazzling animation... even sound effects! Which do you think is going to be more effective: a glossy brochure... or an interactive eBook presentation that includes extra bells and whistles?
• Instant Gratification! By placing your presentation in eBook format, you give your clients the ability to contact you with the simple click of a button. In the past, potential clients were forced to look up your phone number, get to their phone, and make the call. Just imagine all of the potential sales that you lose in this process to little distractions along the way! By placing links throughout your eBook presentation you make it quick and easy to contact you with any questions or concerns... giving you the important opportunity to close the sale!
• eBooks are easy to use! Navigation through the eBook is a snap because it looks like you are using a scaled down version of a web browser. As a result, it's a breeze to use for anyone who has ever used the Internet because the customer is essentially surfing through your publication! Features such as "Back", "Forward", and "Search" are available to make viewing the eBook extremely straightforward.
• eBooks allow you to present a top quality, professional presentation at very little cost! In the past, only the IBM's and Microsoft's of the world could afford the technology that it took to design this kind of presentation. NOW, however, you can do it at almost NO COST! The eBook Pro software provides the kind of versatility that will allow you to be as creative as you like.

Just imagine the power of being able to send potential customers all of the information they need to make an informed decision... within seconds of their request!

If you were selling golf clubs, you could send them videos of the clubs in action... within minutes of their request! You could send them graphs containing all of the statistics they need... You could send them audio or video testimonials from past clients... You could send them an interactive list of frequently asked questions... The possibilities are nearly endless! But your basic goal is to catch the consumer while they are still in the buying mode! eBooks make this once impossible feat really easy to do!

Until the birth of eBooks, we were stuck with the drab and boring conventional brochures, long and drawn out sale pitches over the telephone, and huge costs and overheads…. even if you never made a sale! eBooks remove these barriers entirely, making it easier than ever before to approach your potential clients with a professional sales presentation... and close the deal with a bang!

Like I said before, whether you are running an online or an offline business, eBooks will be a killer addition to your arsenal of marketing weapons!

Do NOT underestimate the power of this marketing strategy! I want everyone to give it a shot. Even if you want to continue using traditional brochures, this is a great way to test sales copy before you spend thousands of dollars at the printers! Put it in an eBook and test it out…. what have you got to lose?!