Get A Free eBook
Part One: Section C
Close Your Sales With A $500 Bonus Offer...
That Does Not Cost You A Single Penny!
You are interested in purchasing
a brand new fly fishing rod! You hunt high and low and you find the fishing rod
of your dreams. This is the perfect fishing rod… one that you refuse to go home
without!
After shopping around, you find four
stores which are selling the fishing rod for about the same price. They are all
within $5 of one another with one minor difference: one of the stores is offering
a free eBook entitled "Learn How To Fly Fish In 10 Minutes Or Less!" as
a free bonus with the purchase of every new rod!
Now this is a pretty easy decision
to make! You are going to make your purchase from the store who is offering the
FREE lessons on how to use this beautiful new fishing rod!
And what did it cost the store to
offer this Free Bonus? Zilch! Zip! Nadda! Not a single red cent! Other than the
initial cost of creating and compiling the information into an eBook, there are
absolutely no other costs associated with sending out this free bonus eBook. So
at no cost, this store has given themselves the competitive edge they need
to close sales!
In today's marketplace, something
as simple as an eBook could very well be the boost you need to close
sales without cutting into your ever-narrowing profit margin.
One of the most common
questions that we receive when we suggest this "Free Bonus" technique to our students
is…
"How do I determine the value of
the free bonus which I am giving away with my product?"
The answer is simple:
How much is the information you are giving away going to help your customers?
How is it going to benefit your customers and is this benefit going to save your
customer's time or money?
If you were giving away
an eBook that contained information on increasing your car's fuel economy -- information
that was going to save people an average of 10 cents per mile, based on an average
of 2000 miles driven per month -- you would be saving your customers $200 each
month... $2400 each year!
You have now created a
perceived value of $200 a month... or even $2400 a year!
What is this worth to your
customers? How big is the problem that you are going to solve for them? How much
easier is it going to make their lives? If you can determine the value of the
benefit in time or dollars, you can create a perceived value that can be broken
down for your customers anytime!
Keep in mind, however,
that you should never just make-up a value like "Save $1,000,000 Each Year..."
This will only get you into trouble! Trust me -- customers will question this
perceived value and you need to be ready with an answer. It will make the difference
between instantly closing the sale or destroying your credibility forever!
We have personally proven,
time and time again, that by adding Free Bonus eBooks to the sale of your products,
you will not only increase the perceived value of your product, you will also
skyrocket the percentage of sales you close!
The costs involved in
producing a bonus eBook are almost nothing... Particularly when compared to the
substantial increase in profits that you'll experience using this simple technique!
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