2008-07-07
Issue #205
The IMC Insider
Helping Real People create wealth and freedom with Internet businesses since 6
July 07, 2008
Issue #205
Is "perfectionism" keeping you from achieving success online?
By Derek Gehl

DerekCan you believe I'm still being inundated by comments and questions about my free "Prerequisites to Success" report, a full TWO WEEKS after I released it?!

Interestingly, what's got most people buzzing is the list I included of the 20 MOST important character traits you need to have -- or develop -- in order to succeed with your own online business.

(Click here if you haven't downloaded your copy of the report and self-evaluation yet).

In short, it seems many of you didn't agree with a couple of the points I put on the list!

Take this one, for example:
"You recognize that perfectionism can be the worst enemy of progress, and you don't always need to be perfect."
"But Derek," many of you asked, "what's the point in trying to start a business, if you're just going to do things half way, or if you always settle for second best? Don't all wealthy entrepreneurs aim for excellence every single day?"

So let me just clear up one thing...

When I talk about perfectionism, I'm NOT talking about the healthy pursuit of excellence. I'm talking about the unhealthy fear of making even one tiny mistake!

See, perfectionists are typically SO concerned with being "wrong," or making errors, that they waste HUGE amounts of time obsessing over tiny details that, in the long run, aren't that important.

And you might be surprised to hear that perfectionists are also some of the biggest procrastinators I know!

That's because they're literally PARALYZED by the fear of not doing something perfectly. In order to avoid failure, they just keep putting off doing ANY of the things they need to accomplish...

... and inevitably, just sit there spinning their wheels, never getting anywhere with their businesses!

Now I think you'll agree now that those are NOT good traits, right?

But the good news is that, if YOU happen to be a perfectionist, it doesn't mean you can't be successful online! Here are five strategies you can use to overcome your perfectionist impulses, and become a more balanced (and happy) achiever...

Strategy #1: Be realistic about what you can achieve

Many perfectionists set themselves impossible deadlines, or take on tasks they can't reasonably hope to complete on their own.

Then, when they inevitably fail, they beat themselves up for not being perfect, which just makes them procrastinate further, or be even MORE obsessive with the next task.

So take a long, hard look at what you want to accomplish during any given day. Ask yourself if your goal is reasonable and realistic. Is it something somebody else would be able to accomplish?

If the answer is no, then break the goal into smaller "chunks," and focus on completing one small piece at a time.

Strategy #2: Set strict time limits for each of your projects

A great technique for heading off the endless wasted hours working on trivial things is to give yourself a limited amount of time to complete any given task.

Decide how much you want to spend on a certain project, and then STICK to those limits. Be firm!

This will keep you from burning up an entire day hunting for that "perfect" image you want to add to your site, when you could have been doing something with that time to complete tasks that would add considerably more value to your business.

Strategy #3: Think of failure as a learning experience

It's inevitable: some of the things you try with your site simply won't work!

So instead of thinking about a salesletter that didn't convert the way you wanted it to as a sign that you're a failure at writing salescopy, look at the "failed" letter as the perfect opportunity to understand your market better.

By evaluating why the letter didn't work, you'll gain a better understanding of your audience, which will help you in many other aspects of your business as well.

Strategy #4: Celebrate your successes

When you're a perfectionist, it's easy to focus on the fact that you haven't yet achieved some of the goals you set for yourself, which can feed into your fear of failure.

So, rather than taking a negative view of what's NOT done yet, take some time to look at all of the smaller things that you HAVE accomplished while working toward your goals.

Remember that it's not just the end goal that matters. The smaller milestones you complete along the way are successes in themselves.

Strategy #5: Don't be afraid to admit you need help

Believe me, YOU are the only person who expects you to have all the answers!

I know from personal experience that taking advice and direction for your Internet business from people who have already figured it out, is a HUGE advantage...

... and NOT a sign that you're a failure!

By recognizing that YOU are your biggest critic, and understanding that 'good enough' is BETTER than perfect, you'll be well on your way to a stable, successful -- and more importantly -- HEALTHY and HAPPY business!

To your success,

Derek Gehl
Are your keywords attracting the right audience? Take this 3-step keyword "audit"!
By Kate Morrison

By now you probably know that including keywords on your site is a MUST if you want to attract visitors.

After all, over 90% of people looking for something online start by typing keywords into a search engine like Google. And if the words they type match the ones on your web pages, YOUR site will show up in the results for those terms.

There's no question that including keywords on your site will get you visitors...

... but using the right words in the right places will get you SALES!

Follow these three steps to turn your site into a keyword workhorse that brings you the people who want what YOU have!

Step 1: Get specific

The highest-converting keywords accurately describe what you sell -- and they won't necessarily be the ones that bring you the most traffic!

Let's say you sell farm tractors. You include the general keyword "farming" on your homepage because farmers use tractors.

But people searching for "farming" could be looking for an endless number of things that have nothing to do with farm tractors! They could be searching for farm equipment, farm loans, or even information on fish farming!

For obvious reasons, "farm tractor" is a much better general term for your homepage... then you can get even more specific on your other pages.

For example, include the words that specifically describe the different types of tractors you sell (e.g., "back-hoe loaders," "compact farm tractors" or even "John Deere compact farm tractors").

Step 2: Put it in context

OK. So you've narrowed down your keywords so they describe exactly what you're selling... Now it's time to make sure you've put the right words on the right pages.

Forget your homepage for a minute. Make sure visitors who are searching for something specific go to a page where they find what they're looking for... with no distractions. Create "landing pages" that focus on one set of related keywords.

You see, the search engines don't just look for repeated keywords on a page when trying to decide what it's all about. They also look at the context of the words around them!

In other words, does each keyword appear on a page with relevant content?

You don't want to feature the keyword "John Deere compact farm tractor" on a page that sells only bulldozers.

The search engines can also understand synonyms (other ways of saying the same thing). So don't forget to include variations of your keyword as well.

For example, "small tractors for plowing" on a page optimized for the keyword "compact farm tractor" is totally acceptable -- and will help catch people using those other search terms.

And most importantly, your visitors will be able to see at a glance that they've come to the right place to buy their next compact farm tractor.

Step 3: Be strategic

Now that you you've chosen the right words for the right pages, make sure you put them where the search engines expect to find them.

The search engines will look at a number of places first when trying to decide what your page is all about.

Find out exactly where these keyword hotspots are by reading our blog post.

Then make sure you put your keywords there!

Once you've put these three steps into action, you should start to see a serious boost in your conversions across the board... including those all-important sales!

Questions? Comments? Results? Post them on our blog!
Do you have a question or comment for me and my team?

Drop us a line at questionsforderek@marketingtips.com -- and you may see your question answered in an upcoming issue of The IMC Insider!

Click here to visit our blog - we add new articles daily covering subjects that offer something for everyone.


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