The point
that I’m trying to make here is that it literally took me years
of testing and hundreds of thousands of dollars to discover
the same techniques that you’ll now see commonly used online
today.
Fortunately,
there is no reason for things to be nearly this difficult
for you. Today, modeling the Internet “successes” is relatively
easy. (Though, be careful that you separate the phonies and
fakes from the “true experts” -- look for those who honestly
practice what they preach and who can prove it!)
The biggest
investment that you’ll need to make is your time…
If you’re
interested in long-term, life-changing success, then a few extra
days of reading and researching shouldn’t matter. It’s the
success of your business that we’re talking about here, so don’t
make the fatal mistake of thinking that you’re “wasting time.”
Remember that what you learn today could be the technique or
strategy that saves you not only wasted time and effort, but
thousands of dollars in “could have been” profits.
It’s an
extremely simple concept, but it’s really one of the key ideas
I teach…
Guarantee
Your Success By Modeling The Successful
1)
What Should My Web Site Look Like?
Why spend
thousands of dollars having a flashy site designed that’s loaded
with theme music and spinning graphics? Some of the most successful
web sites online today have extremely sleek, simple designs.
Of course,
before I tell you to model proven successful web sites,
I want you to be aware of “the catch”…
When researching
web sites to model, the ones you should be paying closest attention
to are your competitors’ and sites that have a profit model
similar to your own (i.e. look for sites that make money in
a similar way).
For example,
if you sell cotton balls on your web site, you shouldn’t be
modeling your site design after Amazon.com. First off, they
sell books (among other things). You sell cotton balls. They
offer a wide variety of titles and choices. You offer one product
-- cotton balls. Finally, let’s face it -- their advertising
budget is out of this world! If you’re a small or home-based
business, you likely don’t have the same kind of luxury to experiment
and make expensive mistakes.
So think
practical -- be realistic -- and start looking for other sites
that are successfully selling their cotton balls online (or
one, similar product), and model your site after theirs. Your
site doesn’t need to be the next Yahoo! or eBay for you to be
earning a significant 6 figure income.
2) How
Do I Write Sales Copy That Really Sells?
Writing
sales copy that really sells takes practice -- and education!
I have yet to meet someone who just has a “natural gift” for
writing award-winning copy without any education whatsoever.
Sure, some
people might get “lucky” and stumble onto bits and pieces of
the proven approach -- but I can guarantee you that anyone who
hasn’t studied the “art & science of sales copy” is missing
key elements that could increase their sales by 400% - 1,200%.
I’m not kidding here…
So rather
than playing a “hit or miss” guessing game with your copy, I
highly recommend looking for sales copy that makes YOU want
to buy and studying it. After you’ve read enough quality copy,
you’ll start to notice a distinct pattern that you can apply
to your own writing.
3) How
Do I Rank At The Top Of The Search Engines?
If you plan
on ranking at the top of the search engines, then I can’t stress
enough the importance of educating yourself. The search engines
are a highly competitive arena where only those who have taken
the time to “learn the rules” claim a top 10 spot.
Very rarely
these days will you hear of someone “getting lucky” and just
magically sliding into a top ranking.
So if you
want a top 10 listing under your best keywords and phrases (i.e.
you want your site to appear in the top 10 listings when someone
searches the key phrase “cotton balls” in Alta Vista, Yahoo!,
Google, Excite, HotBot, etc…), then you need to do two things…
|
a)
|
Examine
the web sites that already rank in the top 10 under your
best keywords and phrases -- and look for patterns.
|
|
b)
|
Use
the proven know-how of the search engine experts to learn
the ropes. If you want a top ranking, then you’ll want
the experience and advice of someone who makes it their
mission to keep up with the constantly changing rules of
each search engine and directory. |
In fact,
before you spend a lot of time examining the sites of your competition
for clues as to why they are listed among the top 10, I recommend
seeking out these search engine gurus. With their advice, you’ll
be better prepared to critically examine your competitors’ web
sites for clues that explain why they’re at the top of the ranks.
4) How
Do I Drive Targeted Traffic To My Web Site?
If you want
to increase the number of targeted potential customers who are
arriving at your web site each day, then a listing in the search
engines is a good start, but it’s also exactly that -- a
start.
Again, take
some time to research your competition. How are they attracting
their visitors? Do they have a lot of links on other sites?
Do they have their own Affiliate Program? Do they participate
heavily in newsgroups? Do they have an established viral marketing
campaign?
Use the
experience of your competition to your advantage by learning
their secrets -- and then tweaking and improving on their approach
to do them one better!
Work
Smarter -- Not Harder -- And See Bigger Rewards And Profits
Even now,
I still scour the Web to see how others are creating their own
success. I analyze my competition… I read everything that I
can get my hands on… and I remain open to new ideas and new
approaches.
Today, it’s
relatively cheap and easy to get a solid education in what Internet
marketing techniques work, which to avoid, and how to build
guaranteed success the first time around! So why would you
waste your valuable (and limited) time and money by stubbornly
insisting on making mistakes that you could easily avoid with
a little education?
Model the
success of others and you'll not only guarantee your success,
you'll achieve your goals in less time with less expense than
you could on your own.
