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Take Advantage of the Latest Technologies and Trends to Add $1,000s to Your Bottom Line Every Month! and Beat Out Your Behind-the-Times Competition!
I'm really excited this issue to tell you about
a hot new technology I've just released that can literally add thousands
of dollars every single month to your bottom line with almost no
extra work for you.
This technology is part of a huge shift that's happening
on the Internet right now, and the entrepreneurs who pay attention to
this trend are going to leave everyone else in their dust.
You can't just shout at customers and expect
them to listen anymore... you've got to become part of their
highly personal trusted network so you can whisper the exact messages
you want only them to hear...
That's why in this issue I'm going to
show you how to:
- Increase your revenues by 781% by laser-targeting
your best potential customers
- Distribute viral content to grow your list with
subscribers who are pre-programmed to trust and respect you
- Use the latest trends in online video to explode
your list and create new profit streams
- Take advantage of the latest mobile technology
to be with your customers everywhere they go
- Plus use a technology fewer than 1 in 250,000 marketers
are currently using to literally LOCK OUT your competition!
Why paying attention to what your teenager is
up to could make the difference between a good online business... and
an online empire!
Right now the future of the Internet looks a lot like
a pack of teenagers.
Just take a look at the nearest group of kids and
here's what you'll see:
And what are those kids doing on their computers?
- reading new blog posts and special interest sites
via RSS feeds
- watching viral videos their friends send them
- hanging out at social networking sites with people
who share their interests
- creating their own content and uploading it so
other people can see it
Those kids have some things to tell us Internet marketers.
They tell us that people are creating their own personal
Web experience.
They're creating networks of trust made up of people,
groups, and businesses that they WANT to hear from. They're eliminating
what's irrelevant to them, and pulling in ONLY what they're interested
in. And they're using a whole array of tools to do this, and a full
range of media.
This means that if we want to market to them, we have
to become part of their trusted networks and use these same tools and
media to give them content they want to see.
And that boils down to one thing: segment, segment,
segment!
Increase your revenues by up to 781% by laser-targeting
your customers' desires!
According to a recent study from Jupiter Research,
segmenting lists based on behavior data what customers bought,
where they clicked on the web site, and other collected information
improved email open rates by 165% and click-through rates by
147% over unpersonalized, untargeted emails. Conversion rates were
up 355% and revenues were an amazing 781% higher.
Giving people what they want is the best way to build
the kind of trust that shoots the numbers up like that and as
people become even LESS patient with messages and content they don't
want, precision targeting will be even more vital.
However, the Jupiter Research study found that only
11% of marketers use this kind of data to segment their list and target
their most likely customers!
Improved analytics and metrics are making it possible
to collect specific data:
- where individual visitors are coming from
- exactly which pages they view
- which links they click on
That, along with other data you collect from your
sales history or analytics reports gives you the tools to give your
opt-ins what they want and keep you in their networks.
Grow your list with people pre-programmed to
trust and respect you who WANT to read your messages as soon as they
arrive!
With so many marketers out there competing for
attention, trust is more important than ever.
That's why viral content has grown... well,
virally.
When people pass your content on to others, they're
saying that your material is interesting and valuable and they're
showing their friends that you're already part of their trusted network.
Even better, they're sending your content only to
people they think would be interested, so they're doing the targeting
for you.
Your best chance of having your material go viral
is simply to create great material and get it out there distributing
articles to free content sites, writing a blog, recording a podcast,
or posting useful information on sites where people get together to
exchange information and opinions.
Google Groups, MySpace, Facebook, Xanga, and similar
social sites have thousands of groups dedicated to every niche interest
you can imagine. So if a blog post or podcast attracts one member, it
will likely be referred to whole lists of like-minded people.
Any kind of content can go viral, particularly if
you include a "send to a friend" reminder. But while we're
talking Internet marketing trends, let's take a look at video, which
has gone through rapid and massive growth on the Web.
Build a buzz with video
Free hosting by sites like YouTube, plus the availability
of digital video recorders on cameras and mobile phones means literally
anyone can create their own videos.
So far, one of the
most successful applications of video to Internet marketing has been
to offer quality educational content for free (with or without an opt-in)
and position it as a limited-time offer.
Viewers watch the video, such as the first part of
a 10-part course, and then pass it on to other potential customers.
The more people who see it and recognize the value
for their own life or business, the more they will take the next step,
and go to your web site and opt in to get the next installment
or buy your product.
How-to videos uploaded to video-sharing sites can
also draw targeted audiences. I just spotted one recently "How
to fold a fitted sheet." Don't you think an online bedding
store should have done that first?
Plus, once you've created a few videos, you can bundle
them together, and instantly have a quick and easy product to sell,
so you can add unlimited new profit streams to any existing business!
Mobile is on the move Act now to get
in on a market twice the size of the Internet!
Interested in a market of two billion consumers around the world? Get ready to go mobile!
Those kids I talked about earlier are connected wherever
they go to their network of friends and to the multimedia content
they choose. And they're buying.
One report for Enpocket Insight found that permission-based
mobile marketing was 50% more effective than TV and 130% more effective
than radio.
The key here is "permission based." The
marketers who have had success with this group so far have inspired
the mobile audience and got them involved. This summer's Starbucks
scavenger hunt campaign was a great example. People who opted in got
clues via text messaging and could send in answers via text or photos.
If you want to get in on this massive new market you
should think about building a new opt-in list one that includes mobile
phone numbers and looking at ways to adapt your promotions to the
interactivity of text messaging.
Cell phone users also surf the Internet, and now there
are two new top-level domains for sites with content aimed at mobile
phones: .tel and .mobi. It's early days for .mobi and .tel, so take
advantage and buy a couple of domain names. Put up simple pages that
will look good on a small screen.
You might as well tell those people you're out there
and paying attention to them... and get an edge on your competitors
before they do the same thing!
Create a direct channel to your best customers'
desktops and build trust with your exclusive content!
People are personalizing their Web experience
by eliminating what they don't want and pulling in what they do want.
And you can't blame them I read an article
recently in USA Today that said the average consumer is hit with a whopping
3,500 to 5,000 marketing messages every day! That's 3 to 4.5 advertising
messages every single minute.
RSS (Really Simple Syndication) was the first technology
to allow people to pick and choose the messages they wanted and have
only that selected content delivered right to their desktops.
RSS is delivered to a feed reader where all the updates
that they've requested show up in one place. It's been around awhile
and is starting to grow beyond the bloggers and newshounds who first
adopted it.
BUT as this technology has caught on, it has
also started to be abused by marketers and spammers!
According to Technorati, over 792,000 new blogs (which
use RSS feeds) are posted to the Web every 24 hours! With that much
competition, do you really think YOUR content is being read?
I can't tell you how excited I am to let you
in on the secret technology that lets you bypass the challenges of email,
blogs, and RSS feeds and still initiate contact with your best
potential customers for less than $1 a day!
After 18 long months of development and testing, my
team has designed a brand-new flexible technology that gives you the
ability to send unlimited messages directly to your customers'
desktops...
... Using a 100% PRIVATE communication channel that
literally locks out your competition!
I don't want to take up too much time here telling
you about all the cool and CRITICALLY IMPORTANT! stuff this technology
can do... I tend to get a little excited when I talk about it (can you
tell? ;)
So let me just say that if you have any interest in
making thousands of extra dollars every month and virtually locking
out your competition I highly recommend you check out Desktop Marketer
3.0 here: www.MarketingTips.com/desk-top
Final thoughts
The average Internet user's Web experience
is literally flooded with marketing web sites, blogs, email campaigns,
and on and on and on.
That's why people are picking and choosing only
the content they want to see and finding ways to block out all the extra
"stuff" out there that's simply getting in their way
and driving them crazy!
They're doing this by building dependable networks
of hand-picked resources they trust and respect which give them
exactly what they want in the way they want to receive it.
You become part of these networks by the old standby
methods: offering something valuable for free, or being referred or
recommended by a trusted source (hardly what you'd call new Internet
marketing trends).
What's cool is that new technologies make what
you can offer, and how your material gets passed around a lot more exciting!
But you have to take advantage of all the new technologies
and strategies while they're HOT. You simply can't wait
for your customers to start slowly disappearing before you take action!
Or maybe you've noticed your list is already slowly
shrinking or becoming less responsive? Use the tips and tools
I've shared here to win them back and grow your list with the best potential
customers you can find.
And for more information on the brand new direct-to-desktop
technology that can add thousands of dollars to your bottom line every
month, visit: www.MarketingTips.com/desk-top
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