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2007-12-03
Issue #176
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December 03, 2007 |
Issue #176 |
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The
IMC Insider
Helping Real People
create wealth and freedom with Internet businesses since
1996 |
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December
03, 2007
Issue #176 |
A special invitation from Derek Gehl:
Do you make $250,000+ a year?
If so, I'd like to invite you to apply for membership to my exclusive Platinum Mastermind Group!
For the first time in years, we've had two openings become available in this private 12-member group of my most successful clients... and we're looking for two more dedicated, committed, and ultra-motivated entrepreneurs to join our ranks!
You will be able to join us for a series of highly profitable no-holds-barred Internet brainstorming sessions, in which we will work together as a team to leverage each other's successes, do some creative problem solving...
... and together, drive the sales and revenues of our respective Internet businesses to levels you could NEVER hope to achieve on your own!
So if you consider the $250,000+ a year that you're already making with your Internet business nothing more than a modest beginning, than I want to hear from YOU!
For more information, please email mastermind@marketingtips.com.
NOTE: this offer is open only to entrepreneurs who are already making *at least* $250,000 a year with your Internet businesses. |
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Editorial: "Ha! Made you look!" Or, how to capture -- and keep -- your visitors' attention
By Derek Gehl
 "Words are more powerful than atom bombs" -- someone famous once said that, and the quote has stuck with me for years.
When it comes to selling online, that's definitely true... Because NOTHING can explode your sales like the words you use in your salescopy.
If you think the old adage "pictures say 1000 words" works for online marketing, guess again!
According to the Eyetracker III study -- in which researchers used special "eyetracking" technology to study how people tend to view web pages -- visitors almost ALWAYS look at words before they look at images.
That means you'd better make sure your words say something that hooks their interest!
An eye-catching, benefit-filled headline, followed by powerful copy that compels your visitors to read down the page, can mean the difference between 1000s of dollars in sales each month -- or 100s of dollars each month.
Which do you want to see on your monthly bank statements???
But it's not just WHAT you say -- it's where you say it.
Research studies show that visitors on a web page tend to focus most of their attention on the left 1/3 of headlines and text blurbs, and scan over the rest.
What does that mean to you?
It means you've got to use your most powerful, most captivating words at the BEGINNING of your headline, subheadline, and introductory paragraph -- not in the middle or end.
(The same rule applies to blog post or article titles and introductory paragraphs -- you've got to start them off with a bang!
So instead of writing a headline like...
Dog obedience expert explains how you can
Completely have your puppy housetrained in just 3 days
After reading this report, you'll never have to
Clean up another "accident" again!
Rewrite it so the most compelling words are all on the left, like so:
Discover the secret tricks "dog experts" use to...
Housetrain your puppy
In 3 days or less!
No more "accidents"... and no more smelly messes to clean up!
In the first example, the most eye-catching phrases are, "Dog obedience," "Completely have," "After reading this," and "Clean up another."
In the second example, the attention-grabbing phrases are, "Discover the secret," "Housetrain," "In 3 days," and "No more 'accidents.'"
Can you see how the second example gets the most important ideas across right away?
Remember, you only have a maximum of 10 seconds to grab your visitors' attention and compel them to stay on your site. You have to make every second count by "wowing" them with the words that make them want to keep reading.
As always, whenever you make a change to your website, be sure to split-test the old version against the new to see which gets the best results.
But if you keep on making minor tweaks, and building on your improvements, I guarantee you'll see an atomic explosion in your sales numbers! |
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Do you have a question for me and my team?
Drop us a line at questionsforderek@marketingtips.com -- and you may see your question answered in an upcoming issue of The IMC Insider! |
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The "hidden" way to make $83,000 in 3 hours -- without a product, without a list, and at zero cost
by Bob Serling
Note from Derek: I'm really excited to have my good friend Bob Serling write this week's guest article. Bob has been a successful direct marketer for over 25 years -- but only recently decided to go public with one of his most successful selling strategies.
I've asked him to share this strategy with you. But Bob's gone one step further and created a video that outlines the entire process!
There's a link to the video at the end of this article, so make sure you read the whole thing. Now here's Bob...
I have a secret. A big, fat, juicy secret that's hiding in plain sight.
What if I were to tell you that with as little as 20 minutes of training in how to use this secret, you could rack up profits of $83,000?
Believe it or not, this is actually quite easy to do. But few people even have a clue of the method I'm talking about. And the incredible thing is, anyone can learn how to use this method to achieve incredible wealth -- regardless of whether you're a complete marketing rookie or a seasoned pro.
In fact, to use this method successfully, you don't even have to have:
- Computer or technical savvy
... Or any other special skills!
If you think this sounds too good to be true, it's not. In fact, it's a fairly common practice that happens around you all the time. It's just that most people don't even realize they can make this "hidden secret" work for them!
20 minutes to 5-figure profits (Or, the "Toll Gate" path to massive wealth!)
You've probably heard of "licensing" products as a way to make money.
You have a product, and your client wants to use it. But you don't want to sell it to them outright, because you want to retain the rights to that product yourself. So your client pays you a fee to use your product, rather than own it.
It's just like leasing a car. Or like using the operating system that comes with your PC or MAC. You don't own that operating system, you license it from Microsoft or Apple. That's why you can't resell your operating system to someone else.
However, did you know you can also licence strategies -- such as MARKETING CAMPAIGNS?
And when a client uses your marketing campaign to earn great revenues, they have to pay you a fee -- plus a percentage of their profits!
Here's how it works... you find one client who has a great customer list, and another company who has a great product but no one to sell it to. Then YOU put a deal together between them, with you in the middle "Toll Gate" position, collecting a share of the profits from each side!
If you think this strategy might be too advanced for you, rest assured, I know many total newbies who have achieved incredible results with "Toll Gate Joint Ventures." (You'll get to meet some of them in a moment.)
Best of all, this strategy doesn't take any time to learn... In fact, I recently spent a grand total of 20 minutes teaching a client of mine, Rob Long, how to make "Toll Gate Joint Ventures" work for him.
And with just 20 minutes of training, Rob racked up $83,000 right out of the gate!
(Not only that -- his total investment was less than 3 hours of his time, and he didn't spend a dime of his own money!)
Here's what Rob had to say about it:
"Your Toll Gate strategy has been very nice to my business. After our conversation, I used your blueprint to put together a toll-gate deal for one of my clients. I'm connecting them with a couple other companies to make more moola for everyone.
I feel a little dumb I didn't think of all this on my own. It's a quick project that was 1) cheap to put together 2) easy for everyone to understand and 3) very (I mean very) profitable for all parties. My profits on this will easily be high five figures. My wallet thanks you."
- Rob Long, Kahuna & Big Cheese
Creekport, Inc.
The "ordinary folks" solution
Rob certainly isn't my only client who has made amazing money using one of my licensing strategies. Here are a few more examples of what my clients are doing right now:
- There's Pam who used one little trick to get 4 new cars -- and another trick to make much, much more…
- Then there's Michael who built a 7-figure business selling basketball training videos with just one hilariously simple tactic. (Plus he makes more and more every day.)
- Then there's Jim Johnson, who used a simple strategy I licensed to him to grow his business of selling in-depth data analysis to banks (not exactly the most glamorous business). Jim's goal was to increase his sales by 30% -- instead, he rocketed his sales growth by a remarkable 700%.
- But the craziest story has got to be Hakim, who put together a 25-million-dollar deal without hardly lifting a finger. (The really crazy thing was when his 19-year-old son put together a multi-million dollar deal using the exact same strategy.)
And there are many, many others just like these folks who are making their fortunes licensing proven marketing campaigns.
Why am I telling you about them?
Because if THEY can do it, you can, too. One of the most important lessons I've learned in over 25 years in marketing is that the best way to achieve success is to model the success of others!
It makes absolutely no sense to attempt to "reinvent the wheel" and waste a ton of time and money when the model has already been built for you.
In fact, that's how Mike Long made his fortune...
Video: 50 Million Dollars Step By Step
Four years ago, Mike was a rank beginner in the online marketing world. Now, he takes home 7 figures per year. And he didn't have to wait years to make serious money -- he started making 6 figures right away, without investing a lot of money he didn't have.
How did he do it?
He took a known "product launch," strategy and realized that most companies that want to do a launch either don't have the time, staff or even the expertise to do it. So Mike licensed out his services to set up and run launches for companies.
How well did this work for Mike? Try $23 million in sales last year alone! And his total sales are now in the neighborhood of $50 million.
(Mike even helped develop the marketing for Jeff Walker's now famous Product Launch Formula.)
Again, Mike had no prior experience. He was a complete beginner with no product of his own -- no list, no website, and only a few dollars in his pocket. Now he pulls in 7-figure profits every year.
Now, I'm not promising you'll be able to duplicate Mike's results (although you could -- as you saw, one guy put together a $25-million deal in just a few days!).
But what if you only had 10% of Mike's success? Five million is nothing to sneeze at!
I'd like to show you the details of how Mike, myself, and many other people are using licensing strategies to build massive online fortunes. But Derek told me to keep this article to a 1000-word limit (and I think I've already gone over that, oops).
However, because I don't want to leave you hanging, I've put together a 9-minute video that lays out the details of earning money through licensing in a simple, step-by-step progression.
All you need to do to get instant access to this free video is go here:
Click Here Or On The Picture To View This Whole Video Free
You'll get instant access to the video above -- as well as more videos and reports on how you can leverage proven marketing campaigns to your own advantage, and make incredible money in the process!
I hope you enjoy and profit from this article and the powerful video you're about to watch.
Regards, Bob Serling.
P.S. I'm working on Mike Long to keep this 50-million dollar video live as long as possible, but just in case he gets ornery and decides to pull it down, you might want to take a look now, before it goes away.
Click here to watch the video now
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Looking for even MORE hot marketing tips?
Check out the multimedia library at my blog. It's FULL of free results-driven strategies you can use to build a successful online business.
http://blog.marketingtips.com |
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