Okay! So your web site is up and running... You've automated the whole sales process from start to finish... the sales are steadily pouring in... and the balance of your bank account is continuing to rise! Good for you!
But now what? Well, you could either take a vacation on some tropical island in the South Pacific... or you could start looking for ways to give your sales an extra boost.
If you're a true die-hard Internet marketer like me, you've likely zeroed in on the second option! More sales? More profit? Let's talk!
First off, before I get into the good stuff, I want to make sure that we are all on the same page. You have a merchant account, right? If you don't, you need to stop reading this article right now and take action! The technique that I am about to reveal depends on you being able to accommodate the impulse buyer by accepting credit cards online.
Being able to accept credit cards online is critical... I just can't stress this enough. By accepting credit card payments online, you can expect to experience a dramatic increase in sales... by as much as 300%!
So! With that said, lets move on to backend products. I'm sure that most of you have heard me discuss the importance of backend products before. It is a technique that I thoroughly cover in my Insider Secrets course. (Click here to learn more about my course.)
However, for those of you who are unfamiliar with the concept, backend products are products that you sell to your customers after you make the initial sale. It is an explosive sales technique because, as statistics have shown, 28% to 36% of people who have bought something from you in the past will buy again if you have something similar to offer.
This means that your current client base is a GOLD MINE
just waiting to be taken advantage of!
Sounds great, right? Well, that's because it is!
But I think it's time that I let you in on a little secret. There is another technique... a concept similar to the backend product... that is even more powerful! This technique will make 40% -- or more -- of your customers instantly buy something else after only a few short hours of work... and with no additional costs!
Curious? I bet you are! This tidbit is something I normally save for people who attend my conferences... people who pay thousands of dollars to hear me speak.
But today, I've decided to let the cat out of the bag. I realized that this is the kind of information that ALL of my customers and subscribers should be using!
So here it is! The ultimate up-sell!
It is a technique that is based on the same principle as the backend product:
When a person trusts you and likes your product or service enough to buy from you once, they like you enough to buy from you again and again.
However, there is one key difference between an up-sell and a backend. When you backend your original product or service, there is usually a waiting period between the initial sale and the second offer. When you up-sell, you catch your customers when they are at their most receptive by making the second offer immediately!
How can you do this? It's easy! By programming a pop-up window to appear each time someone fills out your order form and presses the submit button! In this window, you present your customers with another product... even another two or three products! Because the window opens with a confirmation of the original order and a nice thank-you, the ad is not considered intrusive by the customer.
The customer has just purchased from you. Their credit card is out. They trusted you enough to buy from you once. Now is a great time to make a second offer! The customer is open to suggestions you have about other products or services that may be of interest to them.
This explosive technique alone got 40% of our customers to instantly buy something else, pushing our sales up by a dramatic percentage!
You can easily experience this same success!
What can you offer as an up-sell? Virtually anything!
Sell books, videos, newsletter subscriptions, more of the same product at a discount, a complementary product... whatever! If you don't have another product of your own, join an Associate Program that complements your business and begin selling their product for a commission. In fact, believe it or not, your competitors are probably the best place to start looking for an up-sell product or service!
Ideally, you want to offer products or services that are related to the original sale. But remember, variety works too as long as you are sure that your offer will appeal to your target market.
If you are looking for a simple way to give your sales an instant boost -- and who isn't?! -- then take a few hours out of your day and start utilizing this explosive technique. Once you have your system up and automated, it's easy money! You just sit back, and let the relationship you have established with your customers work for you a second, third, or even a fourth time!
