Marketing Tips Report
Helping real people create wealth and
freedom with Internet businesses since 1996 |
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April 23, 2009
Issue #228 |
Eight Simple Steps To Finding A Lucrative Niche Market With Keyword Research
The Internet Marketing Center Team
Today we're going to shed some light on what seems to be the LEAST understood part of starting a successful Internet business: doing keyword research to find a lucrative niche market.
Here's the thing... it seems like word about niche markets has finally gotten out, and most people now know that finding one is the KEY to a successful business on the Internet!
And most people also know that doing good keyword research is the way to find these niche markets.
But put the average person in a room with a computer -- and ask them to actually do the research -- and they have NO IDEA how to even get started!
So we'd like to break down the barrier that stands between you and your success on the Internet, by giving you the 8 simple steps you MUST follow to do successful keyword research that will lead to a lucrative niche market for your website.
Once you've mastered these 8 simple steps, you'll be able to start uncovering potential niche markets in literally MINUTES!
Then you can repeat the process, again and again, to find MANY niche markets, and set up a business with MULTIPLE streams of income.
Ready? Let's get started...
Step #1: Use one word to describe a passion or interest
Getting started is easy! You just need to pick a single word that describes an interest or passion, like "dog" or "garden."
And that's the end of step one! ;-)
Okay, it's not quite that simple. You do need to think carefully about your interests and passions first. It's important that you choose something that you already know lots about, and that you're interested in learning even MORE about.
That'll keep your new business fun and interesting for you over the long haul, and reduce the chances that you'll get discouraged and give up.
And if you're not sure what your interests or hobbies are, we can help you with that, too! Just check out this article, which contains a handy quiz you can answer to uncover your passions and interests.
Step #2: Generate "problem statements" by combining your interest word with "how"
Once you've identified your area of interest, you'll want to see if there's a problem related to that area of interest that people are trying to solve (and will hopefully be willing to pay for the solution).
Ultimately, you'll be selling the solution on your website.
So using a FREE research tool like the Google AdWords Keyword Tool, simply type in the word that represents your interest, along with the word "how" (for example: "how dog" or "how garden").
Why? Well, people who have problems they're trying to solve typically type questions into the search engines to find answers, and "how" is the way they usually ask them.
The AdWords tool searches Google's index to find what searches have been done using both of those words, so the results will contain search terms like "how teach dog fetch."
These results are called "problem statements."
Step #3: Record the "action words" in your problem statements
Once you've started generating some problem statements in your area of interest, you'll likely notice a lot of "action words" are popping up in the results.
For example, if you searched on "how dog," you'd likely get results like "how wash dog," "how house train dog", "how groom dog," "how draw dog," and so on.
The "action words" would be wash, house train, groom, and draw.
Take note of these words. They're the ones people are using as they search the 'Net to try to solve their problems.
Step #4: Choose problem statements that you have the interest, knowledge, or skill to solve
From your list of problem statements, select the problems you'd be most interested in helping people solve.
So, if you'd like to help people housebreak their dogs, you'd choose problem statements like: "how to paper train a dog," how to house train a dog," how to house break a dog," and so on.
Make a list of the relevant problem statements related to your interest.
Step #5: Find as many ways as possible to search for help with this problem
Okay, so now you know that you're interested in helping people who are trying to learn how to train their dogs.
But remember: "how train dog" is NOT the only way people are going to search for this kind of help!
There are LOTS of different words for "train" ("educate," " teach," "show," "obedience," etc.) and quite a few words for "dog" too ("puppy," "canine," "mutt," etc.), and you want to make sure you identify as many of them as possible.
The more different ways you can identify for people to ask their question, the larger your potential market will be!
So, using a FREE tool like Thesaurus.com or Google Sets, make a list of as many different words for BOTH your interest word and your action words as possible.
Step #6: Find the keywords people are actually typing into the search engines
Now you're ready to get down to the nitty gritty!
It's time to take a paid keyword research tool, like Wordtracker, Keyword Discovery, or BeBiz, and find the actual keywords that people are typing into the search engines to find the solution to their problem.
Just enter your "interest" + "action" phrases into your keyword tool, making sure you use ALL of the different words you found in Step #5.
You'll get a long list of actual searches that people are doing in the area you're focusing on (for example, "stop dog messing inside," "teach dog go outside," "paper train puppy").
Step #7: Organize the top keywords into groups
Once you've got a long list of the actual keywords that people are entering into the search engines to find the solution to their problem, you want to organize them in groups -- or "clusters" -- according to intention of the search term.
For instance, if you did a lot of keyword research for "dog house training," you could organize all of your keywords under groups, like this: house training, puppy training, dog door training, dog incontinence, etc.
By creating these clusters, you'll be able to find out what SPECIFIC problems people are searching for.
Step #8. Look for the clusters with the largest groups of keywords
Once you've got all of your keywords clustered, you'll want to add up the number of different keywords each cluster has.
A large cluster with LOTS of keywords, all expressing the same problem, is one that's worth exploring further. That's a sign that there are plenty of people trying to solve the SAME problem, and that means LOTS of visitors to your website.
And there you have it... keyword research, in a nutshell!
You might not find a serious moneymaking niche the first few times you go through this process, but stick with it. You'll find one soon!
Then, once you've found your potential niche market, we can show you exactly how to create a profitable website around that market.
We've developed a foolproof, step-by-step system that you can use to find the perfect product to sell to your niche market... set up a professional- looking website to promote your product... write winning copy that will turn the MAXIMUM number of visitors into eager buyers...
... and even show you DOZENS of ways to send eager shoppers straight to your website, for FREE!
And for the next few days, we're letting our "Marketing Tips Report" subscribers try out this entire Internet business-building system WITHOUT RISK for one full MONTH!
That's 30 days to read through ALL of the techniques, tips, and strategies you need to make money online, and use as MANY of them to start your website as you want!
To activate your RISK-FREE 30-Day Trial to this entire step-by-step system for making SERIOUS profits with your own profitable website based on your interests and passions, click here now.
To your success,
The Internet Marketing Center Team
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What's All The Fuss About Twitter?
By Kate Morrison
We've recently been checking out all the conversations and information flying around at Twitter.com.
Granted, the website/platform is more than three years old, and it's been featured everywhere from the New York Times to ABC News, but a lot of people still don't have a clue what this "microblogging" stuff is all about.
So why should YOU check Twitter out?
Well, here are four reasons, off the top of our heads:
- It's a great way to share your message
- It's a great source for information and news about your industry
- It's a great way to connect with potential customers AND potential partners
- It's a great place to go to research your market
...and those are just a few of the benefits!
But to get the MOST out of Twitter for YOUR business, you need to understand how to find people to "follow," how to get "followed," and how you actually interact.
Here are three great ways to look for people to connect with:
- Go to Twitter Search, and enter your keywords or words related to your product or industry into the search bar. Twitter Search will then show you all the "tweets" that include those terms, and the people who wrote them. You can then click through to their Twitter profiles, and see if they are someone you'd like to follow!
- Look through the "Follows" and "Following" lists on anyone you follow to see if you spot anyone interesting!
- Watch the conversations in your Twitter stream (You can tell who people are talking to from the "@TheirNameHere" in each tweet) and if you see people having an interesting exchange, follow them, or get involved in the conversation by using the @ function yourself! In fact, if you see an interesting tweet, you can reply automatically by clicking the little arrow within the tweet box.
Once you have followed some people, here are four quick tips to make your Twitter experience more enjoyable - and to connect more effectively with other users!
- Don't ask people to follow you: People who request that others follow them usually don't succeed at getting ANYONE to pay attention. Be interesting and engaged in each of your tweets, and be responsive to others… and people will follow you (or follow you back) because you add value to THEIR stream.
- Focus on sharing information - not on making a pitch: As with any social media platform, you want to build credibility and relationships - instead of pushing for a sale.
- If you see someone post a link you like, "re-tweet" it: It's easy - just copy their whole message (including their name), paste it into a new tweet, and add RT at the beginning. This is a great way to show someone you value what they have to say enough to share it with your community.
- Pay attention to how other people use Twitter: One of the best ways to figure out your place in a community is to follow in the footsteps of people you admire.
There - that should get you started! And make sure to follow the Internet Marketing Center Team at http://twitter.com/The_IMC_Team.
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