Online Business Affiliates
The Rules That Our Top Affiliates Are Using To Earn $4,000 to $8,000+ A Month In Commissions
(And Discover How To Successfully Start Or Supplement Your
Online Business With Affiliate Programs)
You probably
already know that joining an Affiliate Program is a great way
to start earning a sizeable income on the Internet without
many of the hassles that come with running your own business.
All you do
is refer someone else's product or service, and then get paid
a "referral fee" for every sale that is made. (You
are assigned a special URL that tracks all of the visitors you
send to their web site and all of the sales that you generate.)
It's extremely
easy to do because you just post a link, a banner, or a short
recommendation letter on your web site -- or perhaps recommend
the product or service in your newsletter or e-zine -- and then
collect a percentage of the profits when a sale is made!
You don't
ever worry about…
Ø
Collecting the money
Ø
Packaging the product
Ø
Shipping the product
Ø
Customer service
… or anything
else for that matter! You just do the promotion and collect your
referral fee from the resulting sales!
That's why
joining an affiliate program can be a great way to…
A)
Start your very own online business without the usual
hassles and expense of product development and fulfillment.
B)
Capitalize on the lifetime value of customers you may
have from an existing e-business by sending them "backend"
offers of affiliate products and services.
C)
Earn 250% more sales than you would promoting your own
product by making a "friendly recommendation" as opposed
to pushing your own product or service.
… and that's
just for starters! The truth is, joining affiliate programs can
be extremely profitable… if you know what you're doing, that
is!
Avoid
The Deadly Mistakes That Most Affiliates Make!
Rule #1:
Go for quality!
Remember that
any recommendation you make will reflect directly on you. If
you recommend a good quality product or service that is reasonably
priced, your customers will continue to trust you and be interested
in future recommendations that you make. If your customers have
a bad experience with a product or service that you recommend,
however, they will likely hesitate to act on any new offers you
send them.
So be sure
that you do your homework before recommending anything to your
customers. Try the product or service yourself. Talk to other
people who have bought it. Make sure that you are recommending
a high quality product that comes from a company who offers great
customer service and
who is reputable enough to back up what they sell with a strong
guarantee.
Don't ever
promote something that's going to hurt your reputation!
Rule #2:
Look for a program that offers top commissions.
It is perfectly
reasonable for you to expect to be paid 20% to 50% of the profits
on each product sold -- 5% to 10% is really low. Ultimately,
you should look for companies who understand the "lifetime
value" of new customers you send them, and who appreciate
your efforts enough to compensate you generously.
For example,
here at the Internet Marketing Center, we pay over 60% of our
net profits to our affiliates, so they earn $65 for every course
sold through their link to our site. This means that after we've
covered such costs as printing and packaging the course, customer
service, credit card accounts, hosting fees and other expenses,
we actually pay our affiliates over 60% of our net profits.
Why are we
willing to pay such high commissions? Because we recognize the
lifetime value of each new customer our affiliates send
us. Only consider joining programs that offer a similar level
of respect for
their affiliates.
Rule #3:
Make sure they have a high sales conversion ratio.
When joining
an Affiliate Program, make sure that the site is turning a reasonable
number of visitors into sales. If they're not, your efforts directing
traffic to their web site will be completely wasted.
Look for sites
that have at least a 1% conversion ratio (i.e. 1 out of every
100 visitors buy). Check out their web site and their sales copy
to see if it "makes you want to buy." After all, while
it's your job to send them targeted traffic, it's their job to
turn these prospects into paying customers.
Rule #4:
Match the product or service to the theme of your site.
If you sell
golf clubs, then you shouldn't choose affiliate products like
weight loss pills to promote on your web site. Your customers
see you as a golf expert -- not a weight loss expert. So it makes
sense that while they will be very interested to learn what brand
of golf bag or golf balls you recommend, you are going to lose
their trust and respect if you start trying to recommend weight
loss products to them.
Find out what
your target market is looking for and then choose affiliate products
that meet their needs while complementing your own product or
service.
Rule #5:
Be sure that you're getting credit for all of your sales.
Find out what
kind of tracking software the Affiliate Program that you're interested
in joining uses. You want to go with a company that uses quality
affiliate tracking software that is reliable and tracks ALL
of your sales.
Why I emphasize
"all" is because you want to make sure they track online,
phone, fax, and snail mail orders. Many companies only track
online orders, and this means that you will never get credit for
anywhere from 5 - 10% of your affiliate sales!
Also, make
sure the Affiliate Program you join uses "cookie tracking"
because this helps to ensure that you will be credited for the
sales of people who don't buy the first time they visit, but come
back later to
make a purchase.
Rule #6:
Look for programs that allow you to access all of
your sales statistics in Real Time.
Real Time
statistics are important because they allow you to see how different
banners, text links, and recommendations are doing. For example,
on your site you might discover after some testing that a banner
on your resource page doesn't pull nearly as well as a personal
recommendation under your newsletter subscription box. So you
can adjust which banners and text links you use, and where
they are placed, based on what you learn from your Real Time sales
statistics.
Rule #7:
Look for a program that teaches you the "best"
techniques.
A good Affiliate
Program will provide you with everything you need to be successful.
They'll provide you with traffic-generating banners, text links,
and recommendation letter templates. And they'll also tell you
which techniques work well in which circumstances.
Because their
success is linked with yours, the Affiliate Program you join should
be ready, willing, and able to teach you everything you need to
know to start earning excellent commissions.
***MOST
IMPORTANT RULE***
Avoid
falling victim to the "Flea Market Syndrome"!
It's absolutely
critical that you don't allow Affiliate Programs to clutter up
your main site or the main goal of your page. Don't go crazy and
start promoting 10 or 15 different affiliate products on your
site, thinking that if you can make a lot of money by joining
1 affiliate program, you'll make even more money by joining 10.
Your site will end up looking like a giant flea market!
You'll come
across as unprofessional because it will look like you are trying
to make a quick buck rather than do your visitors a "favor"
by recommending one or two really quality products. The most profitable
way to approach Affiliate Programs is to choose one really
good quality product and promote it to the best of your abilities.
This is the
approach that top affiliates in our program are using to earn
commission checks of $4,000 to $8,000+ each month! Now granted,
these affiliates have high traffic sites; however, this same technique
is earning our "average" affiliates $1,000 to $2,500
every month! That's how powerful focusing your energy on promoting
one product can be!
And of course,
once you've maximized your profits with one affiliate product,
you can choose another and start the process all over again.
Don’t choose 10 programs and try to promote them all at once.
This doesn't work. More is NOT always better! You will devalue
your site and destroy your credibility by coming across as "greedy"
rather than "helpful."
Remember that
just because one vitamin a day is good for you, it doesn't mean
that 5 or 10 are even better! If you promote too many Affiliate
Programs on your site, you'll end up confusing your visitors because
your web site will lack focus. They'll be overwhelmed and just
click away… and you won't end up making any money at all! So
remember to stay targeted!
Final Note:
If you're interested in participating in the Internet Marketing
Center's own profitable Affiliate Program (rated as one of the
Top 10 affiliate programs on the Web by AssociatePrograms.com
and AffiliatesDiretory.com), click
here now for more information.
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