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In Lesson 20 of my Insider Secrets Course I tell you that one of the hottest products to sell on the Internet is information based products or software. Not everyone is capable of developing software... but we are ALL capable of developing our own, in-demand information product!

When I first started selling Car Secrets Revealed, it was one of the very first eBooks on the Internet. It became one of the best selling products of its kind, and is still selling strong! In fact, Car Secrets Revealed is the way I became involved in online marketing!

In order to sell Car Secrets Revealed online, I had to hire a programmer to turn my material into an eBook that people could download, read a sample chapter from, and then buy! Let me tell you, hiring that programmer was NOT cheap! Fortunately, today there are inexpensive software programs available that will compile your eBook with relatively little hassle. This is good news for anyone thinking about developing their own information product...

Because the demand for eBooks is taking off!

Why? Well, think about this for a moment...

What brings people online? The need for information, of course! We come online in search of quality information that is going to meet a need in some way, shape or form. This is what makes eBooks the perfect product!

eBooks allow you to instantly gratify your customer's desire for quality information!

And even better still... the profit potential is outrageous! Because eBooks are ridiculously cheap to produce and can be delivered to the consumer electronically, your profit margin is HUGE!

I have a friend who used to write, publish and sell her own "hard copy" books. She says she will never do it again! Here's the process she used to go through in her publishing business:

• Research and writing
• Typesetting and layout
• Proofreading
• Hiring an illustrator to design covers and interior illustrations
• Getting bids for printing and production
• Choosing a competent printer
• Paying for the printing and transportation of 5000 copies (in advance)
• Warehousing the books
• Maintaining a post office box
• Maintaining toll-free lines and numbers
• Hiring staff to take orders 12 hours a day, 5 days a week
• Hiring staff to process orders
• Hiring staff to package and ship orders
• Developing special processes to ship out of country orders
• Dealing with orders that "did not arrive"
• Setting up inventory tracking procedures
• Hiring staff to implement inventory tracking and maintenance
• Insuring the warehouse space and contents
• Workers' compensation payments for workers lifting heavy book boxes
• Bookstore returns
• Damaged goods
• Paying over 60% of the price of the book to bookstore distributors
• Jumping through the "billing hoops" established by large book retailers

And this does not include any marketing costs involved in actually selling the books! So the costs continue to rise...

• Designing advertising pieces
• Printing direct mail pieces
• Direct mail advertising (payment in advance)
• Designing book catalogs
• Hiring staff to follow postal regulations to send out direct mail promotions and catalogs
• Hiring staff to do in-house publicity ... or hiring outside publicity services

And the list goes on! In the hard copy book business, 1/2 of a percentage point can make the difference between earning a profit and losing your shirt.

In spite of the fact that my friend has several Canadian "best sellers" under her belt, she has stopped publishing. The money she made wasn't worth the time, effort, and money she expended on getting the book published and sold.

So, in contrast, let's look at what is involved in publishing an eBook:

• Researching and writing your information product
• Publishing it in an HTML or PDF format
• Setting up an automatic on-line ordering and delivery system
• Marketing and publicizing your product online
• Banking the checks!

And that's it!

There are:

• NO typesetting, art separation or processing costs.
• NO financing costs to print book inventory.
• NO warehousing costs.
• NO inventory tracking.
• NO maintenance of post office boxes or costly 800 number service lines.
• NO staffing costs ... including salaries, benefits, workers' compensation, unemployment insurance, etc.
• NO staffing headaches ... including smoke breaks, sick days and training.
• NO bookstore product returns.
• NO bookstore "billing" hoops.
• NO large inventory tracking and accounting systems.
• NO damaged goods returns.
• NO inventory insurance costs.
• NO out of country shipping hassles.
• NO printing of brochures, direct mailing pieces or catalogues.

The bottom line is you can sell an eBook out of your home office (bedroom, garage, corner of the kitchen, wherever!) with just you and your computer. Of course, you'll need to setup the automatic processing and e-commerce solutions I talk about extensively in my Insider Secrets Course, but this is a piece of cake!

For example, you can setup a combination of Eudora Pro and Mailloop to handle and process 80% of your incoming email! You can setup your web site to automatically process incoming orders, record your customer information and transfer it into your customer database, process the payments on-line in real time, and deliver your product.

Once you've spent a little time perfecting this "no hands" system, you are open for business 24 hours a day, 7 days a week. Your customers can order, make their payments and receive their eBook while you're sleeping! It doesn't get much easier... or much more profitable... than this!

Think about it...

• The cost of publishing has been reduced to almost nothing! Compared to traditional hard copy publishing, where you have to pay all typesetting, artwork, processing and printing costs up front, the price of acquiring the software to produce an eBook is negligible.
• There are NO delivery costs. When you publish hard copy books, you have to setup a shipping department to deal with inventory, packaging and shipping materials. With an eBook, there is none of this hassle. Electronic delivery is FREE!
• There are no warehousing, staffing or insurance costs. In traditional publishing, taking care of the "product" is a time consuming and costly process.
• eBooks are timeless. If you have a topic that is timeless, you can continue selling your eBook forever... there is no such thing as OUT OF PRINT! If you have information that is timely, you can update it in an instant. My friend used to publish information directories... she explained that they were virtually out of date on the first day of shipping because of the long lag time involved in book production.
• eBooks are versatile products! They can be used in your front end promotions as lead generating products, they can drive traffic to your web site, they can BE your main product ... they can become your backend product... how much more flexible can you get?!

The bottom line is this: eBooks are the perfect product to sell over the Internet! They have huge profit potential because once you've compiled the eBook into electronic format and setup your e-commerce system, there are absolutely NO production or distribution costs! The payments you receive from customers will be PURE PROFIT! So you can either walk away and let the business run itself... or you can focus all of your energy on marketing and promoting your in-demand information product and watch your income soar!

For more information on an incredible piece of software that just ads to the ease of creating and producing ebooks while maintaining absolute control and security over your intellectual property click here now!

Keep your eyes open... eBooks are about to take the Internet by storm!