Search Engine Positioning

Search engine positioning/ranking is a very talked about subject. It is confusing and ever changing... that is the problem. What works this month, may not work next month! It is moving at lightning speed.

It is getting harder and harder to get listed high in a search engine's results. It is becoming that you have to make search engine listing a permanent job that takes you 8 hours a day, 5 days a week if you want to be successful at it (as you have to learn about how they work inside and out). The plain fact is that you cannot waste your time on the ONE method of marketing online, you have to diversify and get yourself in other markets before your competitors do! I may have a solution for you, read on.

Virtually everyone begins their web travels at one of the top search engines and your search position determines how many of those people will visit your site.

The great thing about search engines is that (for now) they are free. It should be one of your main priorities to get ranked high on search engines as they are finding ways everyday to improve their profits by charging for higher listings, bold listings, favoring more popular site, etc. The days of "free" advertising or listings on search engines may come to a close over the next year or two.

Such forms of online advertising like banner-ad campaigns or advertising in Ezines all cost money… search engines are FREE (for now, so get on them right away).

What most people don't understand is that search engines are a catalyst to other promotions. For example, when we start a new project or have low traffic we turn to search engines to get traffic immediately. The traffic we get leads to other promotional avenues because other business/industry people find us and we can do joint ventures, partnering, distributors, resellers, etc.

Many websites can bring in thousands of qualified visitors per month by being well positioned in the Top 10 search engines. It all adds up to thousands of dollars of FREE advertising!

How powerful are the top search engines? Let's just go over a couple of figures:

Yahoo! - over 16,000,000 visitors a month
InfoSeek - over 9,000,000 visitors a month
Excite - over 8,000,000 visitors a month

Just a few good positions for even one or two important keywords can drive thousands of visitors to your website -- for FREE.

So do search engines really generate a lot of traffic? Absolutely… if you do it right and use the right tools. The problem is that most people just submit their site and then wonder why they didn't get any traffic. Search engines are responsible for making us over $20,000 in sales every month between 2 of my companies… so you can see how it pays itself off very quickly.

Now, don't get me wrong, search engines will not make you rich (and anyone who tells you they will is lying to you). They are one method of promoting your site that can be very profitable if done right (just like other methods of promoting your business online). For those of you who have my Internet marketing course, you know how I talk about the importance of diversifying your marketing efforts. So do not place all of your time with search engines while ignoring your other promotions. Search engines are quite profitable if you do it right and spend your time effectively with them (we will talk more about this in a moment).

I can take about 30 pages and explain all the tips and tricks that people are using today to get ranked higher in search engines, but now that we have found a way around that, I will not bother. Besides, by next month a few of them will have changed and all the "techno-babble" would confuse a lot of people and some of the information would not make any sense to them.

So is achieving a good position impossible? No, not for those who use the right tools like SubmitWolf Pro and WebPosition (we will talk about these pieces of software a little later in this section). In my opinion, they are the perfect "team" of software to assure that you are not only ranked high in the top search engines, but that you are ABOVE YOUR COMPETITORS!

Before we get into that, I must explain something. There are two parts to search engine placement. Part one is to submit your sites… but submit them properly using all the techniques available to get you rated high for the keywords you select… submitting your URL to search engines is only half the job! If you don't check your search positions and work to improve them, no one will find you - in other words you won't get any traffic.

So part two of your "search engine battle" is to monitor your positioning to see where you place, if your competitors place above you, and if your positioning starts to fall - to catch it and fix the problems right away.

Everything depends on your search position. If your competition places before you, they win, you lose!

SubmitWolf Pro software submits your site to the search engines and the WebPosition software monitors it so you can improve your ranking. We will talk more about both of them in the next few paragraphs.

Whether you have a new website or a site that has been submitted to the search engines already, these two pieces of software that we will talk about later in this section are critical in getting your site listed at the top of search engines.

Step One: Submitting your site "properly"

SubmitWolf Pro is search engine submission software that actually works to get your site placed higher in the search engines. As many of you know from my Internet marketing course, we would not recommend a piece of search engine submission software out there because most of these pieces of software send out one set of keywords, site titles, and description to all the search engines. You will find that your keywords and descriptions get cut off in some search engines, or that certain criteria and rules may not be met so you are not submitted at all with certain engines, you cannot choose the best category or categories available for your listing (choosing the right category can be crucial to your customers finding your site), and this is just for starters. And the most important reason why you don't want to use these services is because your site will not be positioned high in the search engines as different search engines have different ranking criteria and you have just submitted the same "stuff" to all the search engines (not optimizing your listing with each search engine separately).

Deciphering all the rules of each of the engines can be a chore. This revolutionary new software called SubmitWolf Pro guides you through picking the right keywords and descriptions in its "tutorial", takes the information that you input, and prepares the submission just the way each engine wants it - submitting your website to the top 150 search engines, indices, and directories. Your description will never get cut off in mid-sentence and you will end up in the right category because SubmitWolf Pro knows what each engine wants!

The SubmitWolf Pro knows the rules and guidelines for each search engines (the programmers of the software spend all of their time monitoring them) ensuring that when you submit your website, you'll get excellent positioning and boost your site towards the top of the list!

More importantly, with SubmitWolf Pro you are prompted on how to write effective keywords and descriptions, instead of merely providing an automated placement service with keywords and descriptions that may not best utilize the sorting logic of the targeted engines. This crucial information provided by SubmitWolf Pro helps boost your site toward the top of the list. This translates to increased visits.

Ok, let me summarize what SubmitWolf Pro does… it is easy to rank in the top 10 by helping you prepare your site data exactly the way the engines want it! Including site titles and description.

Until now, the only way to get high-end promotion for your website has been to spend hundreds or thousands of dollars with site promotion professionals OR learn all the tricks of the trade and spend the hours doing it yourself (which can take weeks!). SubmitWolf Pro was created by the same company we personally use and pay $600-$800 per website to submit our sites and clients' sites to the search engines (yes, that is how good they are!). They use this proprietary software to facilitate the promotion of their clients' sites… now you can get professional strength promotion for a fraction of the price.

I have to say, I am very, very impressed. So impressed, that it is the only piece of search engine submission software out there that I will recommend.

Click here to read more about The SubmitWolf Pro software and how you can get a copy for yourself. I highly recommend it!

To get good search positioning in the search engines, The SubmitWolf Pro and WebPosition software used together are, in my opinion, the most powerful "team" on the market. Don't get confused by all the other software out there which claims to be the best in getting you ranked high… we have tried just about all of them and there is no comparison to this combination.

Step Two: Monitoring and improving your ranking

Ok, your question may be "what does The SubmitWolf Pro not do?" Well, it will not monitor your search engine positioning and let you know where you are compared to your competitors.

A piece of software called WebPosition provides reports to show you where you stand under specific keywords, keyword combinations, and search phrases, so you can make improvements, correct problems, and increase your website's traffic without spending a penny in advertising.

Many of you have possibly heard of WebPosition… and we will discuss which version you want (as they offer many version)… and surprisingly enough, it is the cheapest version you want and I will explain why it is the best.

There are many benefits to WebPosition and what it can do for you.

The first is that it can take some search engines as long as six weeks to include your submission in their database, whereas others may only take a day or two. So, it is important that you check them regularly to make sure your submission is included in all the top ten search engines. WebPosition has a built in scheduler that will turn itself on every day (or week, or whenever you tell it to) and do it all for you automatically.

The second main benefit is that it saves you hours a week by consistently and comprehensively monitoring your websites search position, making sure you are ranked high, checking where your competitors are in relation to you, and alerting you to problems. WebPosition will literally do this in seconds for you (and you can schedule it to do this for you automatically once a day, once a week, or whatever… with its built in scheduler).

If you offer more than one product or service on your website, it's important to get each "page" which features a different product into a prominent search position under a different keyword. That way you get more exposure in search engines.

Let me explain this a little more for those who don't understand the impact of this and how it can dramatically affect your search engines positioning. Instead of having one main catalogue page with all your products which would have to get ranked high on a long list of keywords and key phrases - which is next to impossible to do; you could have 10 pages, each page with one product that optimizes a specific set of keywords or key phrases. Therefore multiplying your exposure by 10 in the search engines! This technique gives you the chance to corner your entire market no matter what set of keywords they search under!).

Note: Many people overlook this important concept and lose valuable traffic to their competition.

For each product or service you offer, there could be a dozen or more keywords or combination of keywords that someone might search to find you. A good ranking with each word/phrase can significantly improve your site's traffic. So lets go over some numbers here so you can understand why I have brought this subject up.

10 major engines X 6 products/services X 12 keywords/phrases = 720 positions to monitor EVERY day or week.

No one has time to conduct 720 searches a week AND record results AND take corrective action. If your website happens to offer dozens of products or services, you already know that tracking your search positions is an impossible task. That is, unless you use WebPosition to do the work for you!

If one of your webpages have been gradually moving down in the rankings, you can quickly identify the problem and correct it. Without WebPosition's powerful reports, you have no way of even knowing a problem exists - until your site traffic slows down, and it's too late.

WebPosition is also the first software product that allows you to keep tabs on your competition and how their websites rank in relation to yours. With WebPosition, you know what your competition is up to - literally!

Imagine how long it would take to visit 10 different search engines, search on 5 or 10 keywords, and then scroll down the resulting list of websites hoping to spot yours! WebPosition automates this task and saves hours of work!

After WebPosition reports all the results to you, it then provides specific instructions on how to increase your position in each of the 10 top search engines.

Click here, to get more details on how WebPosition works and how to pick up a copy for yourself.

You can now see the value of why The SubmitWolf Pro and WebPosition are a great "team" and how they can dramatically affect your ranking in search engines. I recommend them highly if you are serious about getting better search engine positioning.

Conclusion:

The conclusion is that if you want to get listed high in search engines and don't want to pay the $800+ to a company to do it for you (and then have to pay them 6 month later when you need to do it again), you need The SubmitWolf Pro and WebPosition software.

By using them as a "team", there is literally nothing like them out there on the market. I cannot recommend them higher. They will not only save you a lot of money, a lot of time, but you will probably recoup their cost in profits you will generate over the next 30 days by using them. Remember what I said earlier in this section: "search engines are responsible for making us over $20,000 in sales every month for 2 of my companies"… so you can see how they pay for themselves very quickly.

The SubmitWolf Pro Software is normally priced at $147.00, but we have arranged so you can buy it online for $137.00. Click here to learn more about it.

The WebPosition software costs $147 Click here to learn more about it.

And remember because the search engines are continuously changing, you can obtain upgrades for one year included at this price - free of charge.

Why do I need WebPosition and SubmitWolf Pro? Because you can't do by hand the crucial marketing tasks that WebPosition and SubmitWolf Pro do unattended - it would take you too long to be cost effective. These two software programs make it easy.

You know me and how I believe in automating everything and making the software and software robots do all the work - these two pieces of software are examples of that. That is why we use some of the software that I recommend in my Internet marketing course… everything should be hands-free. Don't spend your time taking care of daily tasks and chores, let the software do it for you so you can spend your time marketing and promoting your product!

If you want to know more about hands-free order processing and fulfillment, including other ways to automated your business, don't forget to check out September's issue of the Internet Marketing Tips newsletter where we discuss this in great detail (click here to go to the September's issue of the newsletter now).

A Gentleman who Does Over $500,000 in Sales Just Because of his Search Engine Positioning!

So do search engines really work? Let me illustrate how powerful they can be, there is a gentleman locally (he will remain anonymous as he doesn't want people stealing his idea) who promotes his cellular phone business online solely through search engines and newsgroups… nothing ELSE. Just from this, he is doing over $500,000 in sales online every year just from search engines! Yes, that is how powerful they are if you use them right with the proper tools.