Start Your Own Internet Business Without Breaking The Bank

Dave came to the IEC forum to get step-by-step advice on everything from improving his pay-per-click (PPC) campaigns to revamping his salescopy.

"One piece of advice saved me around £2,000 a month on my PPC!" says Dave. "Considering what the IMC forum costs, that is an AWSOME return on investment!"

For those of you who are new to pay-per-click advertising, it's simply a way to have your website show up in the "sponsored" search engine results for certain keywords. Google AdWords is the most popular pay-per-click search engine.

PPC is the fastest way to attract traffic to your site -- a must when you start your own Internet business. (It can take months for your site to get noticed by Google organically.)

Don't pay MORE for a single sale than what you'll earn in profit on that sale. This is the cardinal rule of paying for traffic with pay-per-click advertising. Start by calculating the value of a single visitor to your website:

Let's say, for example, you make $95 profit for a single sale of your product or service. If it takes 150 visitors to convert that sale, then your break even point would be 63 cents per click. ($95 divided by 150 equals 63 cents.)

As long as you don't pay more than 63 cents for each click, you'll never lose money getting traffic to your site!
Test your PPC campaigns for success. Try writing variations of each of your ads, then test the results until you find an ad that produces the most click-throughs.

Like Dave, you can test technical terms against generic ones, or a new "call to action," or different sales angles.

Testing is the only way you'll know for sure what aspects of your ads are attracting the MOST customers.
Make sure you're using keywords that your audience is actively searching for. If you've tried writing variations of your ad copy, but you're still not getting click-throughs, your keywords are probably to blame.

Do some keyword research using a tool like Wordtracker to help you identify the exact words people are using to search for your product.
Lose keywords that aren't converting. As with all things Internet marketing, make sure you first test variations of your ads and your website copy to see if that improves conversions of a particular keyword.

If that doesn't improve your sales for those keywords, dump them. They're not attracting your target market.

Since implementing all of IMC's suggestions, Dave says his project has pulled in £5626.00 in just 12 days!! "Yep," says Dave, "over $11,000 in 12 days and growing daily!!!!"

Take your cue from Dave and the expert strategies he learned, and start getting a steady stream of eager buyers to your site today!

2. Chris Bryant of www.thebryantadvantage.com

Chris Bryant came to the IEC's expert forum looking for ways to increase his salesletter's conversion rate.

The result? One week after implementing the salescopy advice given by the forum team, Chris tripled his sales.

Now you can get the same salescopy strategies Chris received from IMC's team of copywriting experts -- so you can apply them when you start your OWN Internet business:

Tweak your headline. Your headline is hands-down the most important element of your salescopy. That's because the average web visitor spends just 10 seconds on your site before deciding whether to stay or go.

A compelling headline will persuade your visitors to stay on your site and read about the benefits of your product or service.

Like Chris, make sure your headline is eye-catching by using a large font. Place your headline at the top center of your page.

Include in your headline the biggest BENEFIT of your product -- that is, how the product will enhance your reader's life or solve their problems.
Make sure you have a strong USP. Knowing your product's USP (unique selling proposition) is crucial to creating copy that SELLS. In simple terms, it's what makes your product stand out from similar products on the market.

A good USP will incorporate what your customers will get out of using it that they can't get anywhere else.

If there are a thousand other identical products out there, highlight exceptional customer service, or create a money-back guarantee of satisfaction.

The more specific your USP is, the better. Try to sum it up in just one to two sentences.
Format your salesletter so it's easy to read. Large blocks of text can be overwhelming to a reader. So Chris broke his copy into paragraphs no longer than 4 to 5 lines to give it some breathing room.

The more white space you put around your text, the more READABLE it will be. Organizing your key points in a bulleted list is another way to achieve that.

Most people will "scan" a salesletter rather than read every word. Like Chris, bold your benefits and key selling points to attract attention to the

How to start a Internet business without breaking the bank